Head of Brand Strategy & Growth — Outdoor

Wolverine World Wide Inc.; York and North Yorkshire; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading outdoor apparel company is seeking a VP of Brand Management to drive brand strategy and integrated marketing initiatives. This role involves developing long-term strategies, leading marketing campaigns, and collaborating across functions to enhance brand engagement and drive sales. The ideal candidate has extensive brand marketing experience and strong leadership skills, along with a passion for outdoor engagement. Competitive salary and benefits offered.

Benefits

Diverse and inclusive corporate culture

Travel opportunities

Qualifications

• 10+ years of professional experience in brand marketing.
• 5 years of leadership experience.
• Strong content creation and campaign development background.

Responsibilities

• Lead the development of brand strategies aligned with growth goals.
• Oversee integrated marketing campaigns across all channels.
• Provide leadership in analytics and consumer insights.

Skills

Brand Marketing

Integrated Marketing Campaigns

Consumer Insights

Leadership

Cross-Functional Collaboration

Education

Bachelor's degree in marketing or communications

MBA preferred

Job description

A leading outdoor apparel company is seeking a VP of Brand Management to drive brand strategy and integrated marketing initiatives. This role involves developing long-term strategies, leading marketing campaigns, and collaborating across functions to enhance brand engagement and drive sales. The ideal candidate has extensive brand marketing experience and strong leadership skills, along with a passion for outdoor engagement. Competitive salary and benefits offered.