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Global Insights Director
Patron
City of London
On-site
GBP 70,000 - 90,000
Full time
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Job summary
A leading consumer insights company in London seeks an innovative Insights professional to drive consumer-centric strategies and influence brand decisions. You will collaborate closely with global and local marketing teams, delivering actionable insights that shape brand positioning and drive category performance. Candidates should have extensive experience in consumer insights and a proven track record of building iconic brands globally.
Benefits
Qualifications
- Extensive experience in consumer insights.
- History of building iconic global brands.
- Strong ability to lead transformational growth.
Responsibilities
- Act as a strategic thought partner to brand leadership.
- Deliver consumer insights and business intelligence.
- Drive the brand's learning agenda.
Skills
Education
Tools
This is your chance to work in collaboration with brilliant strategic, creative leaders and teams. You’ll partnering tightly with the Global VPs and Brand Directors, collaborating with the global and local marketing and Insights teams to put the consumer at the centre of every business decision.
You will be responsible to deliver powerful insights, that help shape significant decisions on brand and category strategy, brand positioning, communication, innovation pipeline and activity development, as well as M&E.
This is about leaving a legacy of passion for consumer insights and creating a lasting emotional connection with our consumers.
ABOUT YOU
You are fearlessly innovative and have a restless desire to deliver results and make a lasting impact, with your strategies and consumer understanding.
You bring others with you because of the rigour of your thinking, the depth of your partnership and your desire to ‘first listen to understand, how you can create impact and offer thought leadership.
You are a visionary Insights professional with a history of building iconic brands.
You will inspire and supercharge marketing for the brand, fueling a consumer centric culture that thrives on driving brand engagement through authenticity and cultural relevance.
Your strengths in Insights leadership will resonate deeply as you help:
Craft the long-term Brand vision
Retain and reaffirm the Brands undisputed category leading position
Drive global growth & brand KPIs
Build deep, trusting and collaborative relationships
Role model excellence in learning and improving brand execution
You understand the value of different perspectives and work diverse teams to harness the value of diversity of thought, generations, geographies, and genders.
WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE:
Acting as a strategic thought partner to the brand VPs/SVP, while being a role model for the Insights team, passionately advocating for the voice of the consumer at every opportunity
Bringing together consumer insights, customer needs, and category dynamics, to provide day-to-day consumer insights and business intelligence, including competitive intelligence, to create market advantage
Partnering with the Brand Directors, the business and marketing teams, and the local Insights teams to deliver the strategic fundamentals which will unlock transformational growth.
In partnership with the brand teams, leading the annual review of the Situation Assessment and the Integrated Annual Plan
Responsible for serving as a “voice of the consumer” by leading custom qualitative and quantitative research and utilizing the company’s business intelligence sources (syndicated data, tracker data, market-level data, digital analytics, AI-driven new methods, consumer trends and available global studies) to connect the dots and help influence stakeholders’ decision-making process.
Accountable for building extensive understanding of the brands’ performance, and Measurement & Evaluation of activities, in order to help drive optimization and effectiveness
Passionately drive the BRAND’S learning agenda – and embedding the knowledge in the work
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
You’ve led transformational growth through category and consumer insight. The position requires at least fifteen years of work experience in consumer insights/market research or related field.
You are skilled in using data to help senior stakeholders make tough decisions. Highly skilled in synthesizing data from multiple sources and distilling crisp, tangible, and meaningful business insights
You’ve conducted research projects at a global, regional and local level, experienced in a broad range of quantitative and qualitative research methods and ability to apply them pragmatically to business issues
Brilliant history of positioning and building global iconic brands that lead and define their categories
Translating consumer and cultural insights into strong and timeless Brand Ideas
Translating Brand Strategy / Positioning into Brand Fame through outstanding and breakthrough global campaigns that come to life in paid / earned media, as well as experience and ‘below the line programs’
Highly in tune with cultural trends and able to identify, define and execute unique and ownable cultural platforms/activations that communicate brand ideas
Understanding of marketing premium brands that compete within the top price / perception segments
Ability to set a vision and rally stakeholders behind it
Track record of building strong partnerships with agency partners that translates into exceptional work
Ability to dictate and drive brand strategy & demonstrate independent thinking
Deep ability to inspire and push the boundaries of creativity in all its forms – in brand expression, platforms. Innovation
Experience working on mature brands as well as new to world/early life stage brands
Strong understanding of the US market, culture and dynamics is preferred but not essential
Drinks and Luxury Category experience is desirable
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility:You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
- Medical, Critical Illness, and Life Insurance
- Employee Assistance Programs
- Best-in‑class, family‑friendly, and inclusive leave policies
- Flexible work arrangements (depending on role/office/site location)
- Access to E‑learning Platforms and Career Development programs
- Travel Discounts ( i.e., hotel and car rental)
- And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.
Life Inside Bacardi
Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.
Bacardi is the world’s largest privately‑held international spirits company. We are a brand‑led growth company with over 200 brands and labels. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!
You will hear us refer to each other as a “Primo” which means cousin in Spanish, and it’s our way to referring to employees. It’s also a reminder that we are a family‑owned business with Latin heritage since 1862.
Primos are empowered to embrace diversity of thought and a global mindset to grow the Bacardi business and be future fit.
Leadership at Bacardi listen to Primos through pulse surveys, town halls, action team forums and development training sessions.
We get to enjoy social events, brand days, celebrate in trade with customers and have the opportunity to give back to the community through local initiatives like My Inspirit Day. We stand by doing the right thing and foster a culture of wellness and prioritizing Primo wellbeing through impactful resources and initiatives.
If this sounds like a culture you wish to join, check out our current opportunities.
Our Global headquarters is based in Bermuda. Our Regional headquarters are Amsterdam for Europe & Latin America & the Caribbean; Dubai for Asia, Middle East & Africa and Coral Gables for North America. For Global Marketing, our teams are based in London, UK. In addition, we have offices, distilleries, production sites and brand homes around the world.
Our portfolio boasts more than 200 brands and labels and we sell in more than 160 markets. That global scale offers opportunities across functions and markets. From those who craft and produce our brands to those who market and sell them to everything in between.We also have opportunities across levels of experience from those who are starting their professional career (and are of local legal drinking age) to those who have decades of experience under their belt.
From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.
We are there for the moments that matter in our Primos’ careers - the times they need to step outside their comfort zone and grow. Whether that’s when they step through our doors as a new Primo, take on a new role, want to learn new skills and develop, or take that opportunity of a lifetime abroad to gain experiences across different cultures, functions, and markets.
We have world‑class resources to support you every step of the way. From our Becoming Bacardi onboarding to global mentorship programs, mixology sessions, regular “lunch and learns” and coaching and development programs, there are many ways to expand your skills and opportunities. Learning never ends and that’s why we even continue development at the most senior levels with global programs at Harvard Business School and the University of Miami, among others.
The simple answer is no candidates do not need to drink alcohol to be considered for a role. The Bacardi portfolio of products includes alcohol, low alcohol and no alcohol products. Bacardi promotes balanced, moderate drinking as part of a mindful lifestyle. The decision whether or not to drink alcohol is a personal one and we respect lifestyle choices.
What we value most is high performing talent with an ability to understand how to engage with our brand consumers and business partners.
We do, of course, only hire people who are of legal drinking age in their market.
From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.
English is the official and primary language at Bacardi. Our Hiring Teams are located worldwide. Please submit your resume and other materials in English. Only consider using a local language for your application if the job positing specifies this request.
The first step is submitting your application which will be reviewed by our Hiring Team. Should your experience meet the qualifications and expectations of the open role, you will begin the interview process. Generally speaking, you can expect a few stages of conversations. The timing of the interview process will vary and our focus will be on ensuring that the key stakeholders get to know you and that you get to know us. You will be expected to do a face‑to‑face interview in person or over video call in some cases, at least once, during the hiring process.
Sometimes we do ask candidates for customer facing roles or more junior candidates to complete an automated online video interview. You will self‑record answers to our automated questions and this will be reviewed by the Hiring Team.
For Management and Leadership roles we may request an additional assessment that takes a deeper dive into your potential leadership style.
If your hiring journey is successful, we’ll make it official with a job offer letter and be ready to welcome you to the team.
The process will vary and usually depend on different factors such as the volume of applications received, seniority level of the role and stakeholder availability within the hiring team. Our recruiters are in‑house and will be in touch as soon as possible to inform you of next steps. We appreciate your interest and patience.
Can I receive additional support or reasonable adjustments during the interview process?
We want everyone to enjoy their Bacardi interview experience and will consider requests for personal requirements (be that the interview environment or other adjustments). Please make your recruiter aware via email when invited for interview. We will do our best to accommodate your needs at each stage and make your experience a supportive one.
How do I know if a Bacardi job vacancy, email/DM communication or website is legitimate?
From time to time, fraudsters or scammers impersonate recruiters or Bacardi employees
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