General Manager

Frasers Group; Sunderland; On-site; GBP 150,000 - 200,000; Full time

Job summary

A leading fitness organization in Sunderland seeks a General Manager to oversee daily operations and lead a dynamic team. The ideal candidate will bring passion for health, a Level 2 Fitness Qualification, and at least one year of management experience in the fitness industry. Key responsibilities include driving membership growth and delivering exceptional customer experiences. If you are fearless and results-driven, this opportunity is for you.

Benefits

20% discount across all locations

Free gym membership

Recognition programs

Training & development funding

Qualifications

• Minimum 1 year’s management experience in the fitness industry.
• Ability to adapt communication & management style.
• Positivity, resilience, and solutions-driven approach.

Responsibilities

• Recruit, train, and develop an ambitious team.
• Own membership growth and all revenue streams.
• Ensure exceptional customer experiences at the gym.

Skills

Passion for health, fitness, and wellness

Strong leadership qualities

Exceptional interpersonal skills

Commercial awareness

Flexibility to work evenings and weekends

Education

Level 2 Fitness Qualification

Job description

General Manager

This is a full-time leadership role, accountable for the day-to-day running of your club. You’ll lead from the front across sales, service, and operations, setting the pace for high standards, driving all revenue streams, and delivering an exceptional experience for every member.

With a sharp eye for detail, a fearless approach, and the ability to OWN IT, you’ll recruit, develop, and inspire a high-performing team capable of consistently achieving KPIs and taking the member journey to the next level.

Benefits

• 20% discount across all Frasers Group fascias
• Free Everlast Gym membership
• Monthly recognition: Everlast Champions & Frasers Group Champion (double salary month for winners)
• Training & development with funded qualifications (L3 & L5 in Management & Leadership)
• Enhance your fitness knowledge through product training and the opportunity to deliver PT & group sessions
• A fearless, ambitious culture that celebrates progression

What You’ll Do

Lead & Elevate: Recruit, train, and develop an ambitious team, giving regular, constructive feedback to maximise performance.

Drive Results: Own membership growth, secondary spend, and all revenue streams to maximise overall profitability.

Deliver Exceptional Experiences: Lead by example on the gym floor and reception, ensuring every visit feels elevated and personal.

Operate with Precision: Ensure all operational processes (daily, weekly, monthly) are delivered to the highest standard, consistently.

Champion Standards: Maintain outstanding cleanliness, presentation, and safety standards at all times.

Engage & Motivate: Build team buy‑in to national focuses and campaigns (#WorkoutWednesday, #WeCommunicate).

Problem Solve Fearlessly: Stay resilient, agile, and solutions‑driven in the face of challenges.

Compliance & Safety: Oversee all policies and procedures, including Health & Safety and pool plant operations.

Qualifications

What You’ll Bring

• Passion for health, fitness, and wellness
• Level 2 Fitness Qualification (desirable)
• Minimum 1 year’s management experience in the fitness industry
• Strong leadership qualities with the ability to adapt communication & management style
• A member‑first mindset with exceptional interpersonal skills
• Commercial awareness and the drive to deliver results
• Positivity, resilience, and a fearless solutions‑driven approach
• Flexibility to work evenings, weekends, and Bank Holidays as required

Additional Information

Want to know see more of the great things our brand does please visit our LinkedIn page here.

An Opportunity Like This At Frasers Group Is For The Fearless. The Potential Is Massive, The Experience Unrivalled. To Be Able To Make The Most Of It You Need To Live And Breathe Our Principles

• Think without limits - Think fast, think fearlessly and take the team with you
• Own it and back yourself - own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet