GAIN Performance - Link Building & Digital PR Lead

Dubizzle Limited; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading digital marketing agency in London is seeking a Link Building & Digital PR Lead to manage and develop strategies for an international client portfolio. The ideal candidate will have significant agency-side experience in digital PR and link building, proven success in securing high-quality links, and strong collaboration skills. This hybrid role offers opportunities for collaboration across teams to deliver impactful campaigns and build relationships with key publishers and influencers.

Benefits

Private Medical Insurance

BUPA Life Assurance

Income protection

Employee Assistance Programme

Cycle to Work scheme

Tech & Wearables scheme

Discounts on various items

Qualifications

• Significant agency-side experience managing campaigns for multiple brands.
• Strong portfolio of high-quality editorial links and coverage.
• Deep understanding of how backlinks and content drive organic visibility.

Responsibilities

• Own link building and digital PR strategy.
• Lead planning and delivery of campaigns.
• Monitor backlink profiles and traffic using SEO platforms.

Skills

Agency-side experience in digital PR

Proven track record of editorial links

SEO fundamentals knowledge

Cross-functional collaboration

Excellent communication skills

Commercially-minded

Organizational skills

Job description

Business Unit: Performance: We help brands show up in the right place, at the right time, to the right people, with data driven campaigns.

Team: Link Building & Digital PR

Reporting to: Managing Partner – Owned Media

Location: London / hybrid

ABOUT

GAIN is a creative‑led, insight‑driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress.

We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions.

Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don’t just embrace innovation – we engineer it, transforming information into action, and ideas into breakthroughs.

This is where rebel thinking, smart technology, and data‑driven creativity shape the future.

Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience and Performance. Individually, and together, we work to fuel your growth and deliver measurable impact.

THE ROLE

This role leads link building and digital PR strategy across a diverse international client portfolio, focusing on growing organic visibility, authority and traffic. The Link Building & Digital PR Lead works cross‑functionally with outreach, content, web dev and design teams, and plays a key role in shaping and growing the agency’s link and digital PR offering.

RESPONSIBILITIES

• Own link building and digital PR strategy for key accounts, defining KPIs, roadmaps and test plans aligned to client organic visibility and commercial objectives
• Lead the planning and delivery of digital PR and link‑earning campaigns that secure high‑quality, relevant coverage and backlinks from authoritative publishers, journalists and partners in multiple markets
• Partner with the outreach team to prioritise targets, refine prospecting processes and ensure outreach quality, personalisation and follow‑through at scale
• Collaborate with the content team to brief and shape data‑led, newsworthy or creative assets (e.g. reports, tools, interactive content) that naturally attract links
• Work with web dev and design teams to scope and deliver technically feasible, on‑brand campaign pages and interactive experiences that support link‑earning and user engagement
• Monitor backlink profiles, coverage, rankings and traffic using SEO and analytics platforms, translating results into clear insights and optimisation plans for clients and internal teams
• Maintain and grow relationships with key journalists, publishers, influencers and partners to create ongoing link and story opportunities
• Support and help drive new business by contributing digital PR and link‑building insight, ideas, forecasts and case studies to pitches, RFPs and proposals
• Take responsibility for the growth and development of the link building and digital PR service, including revenue performance, productising best practice and identifying new opportunities
• Continuously refine processes, tooling and ways of working across outreach, content, design and dev to increase efficiency, margin and client value
• Contribute to wider agency thought leadership by sharing campaign results, insights and viewpoints internally and externally where appropriate

SKILLS AND EXPERIENCE

• Significant agency‑side experience in digital PR and link building, managing campaigns for multiple brands, ideally including international or multi‑market work
• Proven track record of delivering high‑quality editorial links and coverage from relevant, authoritative sites, evidenced by a strong portfolio of campaigns
• Deep understanding of SEO fundamentals and how backlinks, content and technical factors combine to drive organic visibility
• Strong cross‑functional collaboration skills, with hands‑on experience working alongside outreach, content, design and development teams on integrated campaigns
• Excellent written and verbal communication skills for crafting compelling pitches, press releases and outreach copy, and for presenting strategies and results to clients and stakeholders
• Commercially minded, comfortable working to revenue, growth and profitability targets and using data to inform investment and prioritisation decisions
• Highly organised, able to manage multiple clients, campaigns and deadlines in a fast‑paced, mid‑to‑large agency environment

REPORTING LINES AND COLLABORATION

• Reports into Managing Partner of Owned Media
• Works closely with outreach specialists, project managers, SEO consultants, content strategists and writers, designers, developers, and client services / account leads
• 3–4 years’ agency‑side experience in digital PR/link building, managing multiple campaigns or clients simultaneously, ideally including some multi‑market work
• Proven record of earning high‑quality editorial links and coverage from relevant, authoritative sites, evidenced by clear campaign examples/portfolio
• Hands‑on experience planning and delivering outreach campaigns end to end: ideation, prospecting, pitching, follow‑up, reporting and optimisation

HOW YOU’LL WORK

Constant curiosity: You can think critically and understand the data, knowing where you need to take action. You’re analytical with the ability to investigate and resolve

Pushing boundaries: You’ll make the most efficient use of technology, suggesting process improvements

The power of our imagination: You're a problem solver who goes the extra mile. You’ll know the best approach to take with clients to get results.

Making it happen: You’re proactive and you know you can make a difference. You use your sound judgement when making decisions and you take responsibility for your decisions and actions.

Putting people first: You’ll build effective relationships with people, internally and externally, understanding both business and client needs.

SALARY

Dependent on experience

BENEFITS

• Our benefits for UK employees include:
• Private Medical Insurance
• BUPA Life Assurance
• Income protection
• Employee Assistance Programme
• Cycle to Work salary sacrifice scheme
• Tech & Wearables salary sacrifice scheme
• Octopus EV Scheme
• Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing

GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity