Field & Campaign Marketing Executive

Basis Technologies; Bracknell; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

An innovative tech company seeks a Field & Campaign Marketing Executive to drive regional pipeline and campaign execution in EMEA and APJ. The role involves owning pipeline targets, managing integrated programs, and collaborating closely with sales and content teams. Ideal candidates will have over three years in field marketing or demand generation within B2B SaaS, strong analytical skills, and a proven ability to manage multi-channel campaigns. Join a workplace recognized for its commitment to employee development and well-being.

Benefits

Competitive salary package

Company pension

25 days holiday per year

Remote Hybrid working

Private Medical Insurance

Learning and Development Budget

Mental Health First Aiders Programme

Qualifications

• 3+ years in field marketing, demand generation, or regional marketing in B2B SaaS.
• Proven track record of driving pipeline and supporting sales.
• Experience with localised, multi-channel programs across regions.

Responsibilities

• Own regional pipeline targets, aligning closely with Sales and BDRs.
• Execute field plans, manage campaigns, and partner with content teams.
• Manage end-to-end event execution across regions.

Skills

Field marketing experience

Demand generation

Regional marketing

Strong analytical skills

Excellent communication

Tools

Salesforce

Pardot

Marketing analytics tools

Job description

The Opportunity

Driving SQAs, regional pipeline generation and pipeline qualification, we are seeking Field & Campaign Marketing Executive to own the EMEA and APJ regions. As the primary marketing partner to Sales and BDR teams in these regions, you will execute regional programs that bring our Intelligent Change Management (ICM) narrative to life and convert interest into measurable demand.

The role requires a growth mindset, a test-and-learn approach, and close collaboration with the rest of the Demand Generation and the Content teams to localise and scale campaigns across diverse markets.

In this role, you will:

Pipeline Ownership & Alignment

• Own regional SQA and pipeline targets for net new names and customers, aligning closely with Sales and BDRs on account priorities and follow-up

• Track performance in Salesforce and marketing dashboards for campaigns and regions, reporting on SQA quality, pipeline impact and ROI

• Align cross-functionally with Sales, BDR, Customer Success and Marketing

Campaign & Program Execution

• Build and execute regional field plans—including target accounts, digital programs, webinars and events—to generate and accelerate pipeline

• Partner with Demand Generation and Content teams to develop and deliver integrated programs tailored to regional needs

• Localise global campaigns and content for EMEA & APJ, including managing translations and regional adaptations

Event Management

• Manage end-to-end event execution across both regions, from planning through reporting

Continuous Improvement

• Apply a test-and-learn mindset to continually refine tactics and improve conversion

Is this opportunity for you?

To help you establish whether this role is for you, these are the key foundational characteristics you will need to be set up for success:

Experience & Background

• 3+ years in field marketing, demand generation or regional marketing within B2B SaaS or enterprise tech

• Demonstrated success driving pipeline and SQAs in partnership with Sales

• Experience executing localised, multi-channel programs across multiple regions, ideally EMEA and APJ

• Experience with ABM, field events and integrated demand programs

• Demonstrable ability to pivot and prioritise in line with the needs of the business, potentially with experience of a start-up or scale-up environment

Technical Skills

• Strong analytical skills with experience in understanding performance, and making and executing on recommendations

• Proficiency with Salesforce, Pardot and marketing analytics tools

Professional Attributes

• Excellent communication and stakeholder management skills

• A growth mindset with the ability to experiment, iterate and innovate

Desirable Skills:

German proficiency is highly desirable for managing regional localisation and supporting DACH market needs

What we do

We enable every SAP-run business to manage change intelligently – no matter how complex their technology landscape. Our suite of Intelligent Change Management (ICM) solutions harnesses the collective intelligence of the SAP community to help business and technology change teams work together to explore, plan and execute business change imperatives. For over 25 years, we have helped equip, liberate, and champion SAP change heroes at global leaders like Kimberly Clark, 3M, and Vistaprint.

Who we are

We have been officially named one of the UK's Best Workplaces by Great Place to Work®, for the fourth year in a row.

We are at an exciting point as we scale from 130+ global employees, we have the foundations in place to grow with purpose, whilst retaining the individual ownership and tangible impact you would expect working in a scale up organisation.

We are a global team who collaborate across all levels, locations and departments, whilst individually having the knowledge and expertise, autonomy and accountability to drive successful outcomes. Our fast-paced environment means we embrace change and communicate effectively, to proactively and creatively solve problems.

Why join us?

Aside from the benefits of role evolution, tangible individual impact and personal growth that you would expect working in a global scale up environment, at Basis Technologies we take looking out for our employees seriously.

We’re believers of Learning & Development. Organisational learning allows organisational team members to continue to advance their professional growth and development individually and as a team. That’s why each employee has access to £1,000 Learning and Development Support per year.

In an effort to support the mental health of our employees, we have certified Mental Health First Aiders who support our employees across the globe in developing skills to support positive wellbeing. We run a yearly initiative which gives employees from each location the opportunity to partake in a training course to become certified by Mental Health First Aid International.

Benefits and Initiatives

• Competitive salary package and bonus

• Company pension

• 25 days holiday per year, plus Bank Holidays

• Remote Hybrid working

• Private Medical Insurance and Health Cashback Plan

• Enhanced Parental Leave

• Paid Volunteer Day

• Global Flexibility (work abroad up to 1 month per year)

• Learning and Development Budget

• STEM Ambassador Programme Partnership

• <>Internal Learning Management System (LMS) enabling company knowledge sharing

• Mental Health First Aiders Programme

• Referral Bonus Programme