EMEA & APJ Field Marketing Lead — Demand Gen

Basis Technologies; Bracknell; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

An innovative tech company seeks a Field & Campaign Marketing Executive to drive regional pipeline and campaign execution in EMEA and APJ. The role involves owning pipeline targets, managing integrated programs, and collaborating closely with sales and content teams. Ideal candidates will have over three years in field marketing or demand generation within B2B SaaS, strong analytical skills, and a proven ability to manage multi-channel campaigns. Join a workplace recognized for its commitment to employee development and well-being.

Benefits

Competitive salary package

Company pension

25 days holiday per year

Remote Hybrid working

Private Medical Insurance

Learning and Development Budget

Mental Health First Aiders Programme

Qualifications

• 3+ years in field marketing, demand generation, or regional marketing in B2B SaaS.
• Proven track record of driving pipeline and supporting sales.
• Experience with localised, multi-channel programs across regions.

Responsibilities

• Own regional pipeline targets, aligning closely with Sales and BDRs.
• Execute field plans, manage campaigns, and partner with content teams.
• Manage end-to-end event execution across regions.

Skills

Field marketing experience

Demand generation

Regional marketing

Strong analytical skills

Excellent communication

Tools

Salesforce

Pardot

Marketing analytics tools

Job description

An innovative tech company seeks a Field & Campaign Marketing Executive to drive regional pipeline and campaign execution in EMEA and APJ. The role involves owning pipeline targets, managing integrated programs, and collaborating closely with sales and content teams. Ideal candidates will have over three years in field marketing or demand generation within B2B SaaS, strong analytical skills, and a proven ability to manage multi-channel campaigns. Join a workplace recognized for its commitment to employee development and well-being.