Heated Tobacco Growth & Retention Lead (Hybrid)

Reemtsma Cigarettenfabriken GmbH; Bristol; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading global FMCG company in the UK is seeking a professional to drive consumer acquisition and retention strategies within their Heated Tobacco category. You will support key markets with tailored activation plans and metric improvements, ensuring optimized consumer journeys for trial and repurchase. The role emphasizes cross-functional collaboration and strategic implementation to enhance market execution. A comprehensive compensation package and a commitment to diversity make this an attractive opportunity.

Benefits

Comprehensive compensation package

Bonus scheme

Opportunities for growth and learning

Qualifications

• Experience developing and delivering consumer acquisition and retention initiatives.
• Background in consumer-focused environments with exposure to market activation.
• Proven ability to collaborate across functions and work effectively with diverse stakeholders.

Responsibilities

• Drive the deployment and localization of the HT support model.
• Collaborate with cluster and local market teams to adapt and operationalize activation.
• Review in-market performance, identify improvements, and share best practices.

Skills

Consumer acquisition

Market activation

Data-informed decision making

Effective communication

Job description

A leading global FMCG company in the UK is seeking a professional to drive consumer acquisition and retention strategies within their Heated Tobacco category. You will support key markets with tailored activation plans and metric improvements, ensuring optimized consumer journeys for trial and repurchase. The role emphasizes cross-functional collaboration and strategic implementation to enhance market execution. A comprehensive compensation package and a commitment to diversity make this an attractive opportunity.