Social Media Lead

Better Giving Partnership; Remote; GBP 35,000 - GBP 45,000; Full time

Job summary

A nonprofit organization in the UK seeks a Social Media Lead to revolutionize charity engagement. The ideal candidate will have over 5 years of experience in social media, preferably in a charitable context, and a knack for growing online communities. You will craft and execute a social media strategy, engaging supporters through storytelling and managing digital campaigns on platforms like Instagram and LinkedIn. This role offers the chance to make a meaningful impact in the nonprofit space while working remotely.

Qualifications

• 5+ years of experience in social media, preferably with charities or socially driven brands.
• Ability to grow social channels and build engaged communities.
• Comfortable using analytics tools for performance evaluation.

Responsibilities

• Lead and grow Givto’s social presence through engaging content.
• Develop and implement a social media strategy to increase awareness and engagement.
• Create and schedule content across Instagram, Facebook, and LinkedIn.
• Engage with followers and foster an online community.
• Work on paid social campaigns to enhance reach and engagement.

Skills

Social media growth

Community engagement

Content strategy

Copywriting

Analytics tools

Graphic creation

Tools

Meta Business Suite

LinkedIn Campaign Manager

Canva

CapCut

Job description

Are you an experienced social media professional looking to make a meaningful impact?

What difference will you make?

Givto is designed to revolutionise the way people engage with and give to charities. As our Social Media Lead, you’ll be the voice that connects us with supporters and inspires action. Every new follower you attract could go on to support a small charity they never would have found otherwise.

What's in it for you?

You’ll work closely with our Marketing Director and a supportive, friendly volunteer team. You’ll gain hands‑on experience in the nonprofit and tech‑for‑good space, shape a national platform from the ground up, and help build a brand that brings joy, generosity, and purpose to people’s everyday lives. All while working remotely—and having fun along the way.

What are we looking for?

Must have

• 5+ years of experience in social media, extra points if it is with a charity, startup, or socially driven brand.
• Demonstrated ability to grow social channels, build engaged communities, and develop successful content strategies.
• Hands on experience with Meta Business Suite, LinkedIn Campaign Manager, and other social media tools.
• Excellent copywriting and storytelling skills, with a keen eye for visuals and tone.
• Comfortable using analytics tools and turning insights into action.

Nice to have

• Experience creating simple graphics, Reels, or short‑form video using Canva, CapCut, or similar tools.
• Experience working with influencers and contacts within the charity sector.
• A passion for doing creative activity on social media platforms with limited budget.
• The skill of making digital spaces more meaningful.

What will you be doing?

Givto, a project of the Better Giving Partnership, offers a unique service that enables users to discover and donate to a different charity each month, hassle‑free. Having established our model with Yorkshire‑based charities, we’re now a national service on a mission to grow— and we need an enthusiastic Social Media Lead to help us build a community of supporters across the UK.

This role is ideal for a senior social media expert who wants to lend their skills to a pro‑bono cause with huge growth potential. As we expand nationally, you’ll play a vital role in shaping Givto’s voice, growing our following, and inspiring more people to give through authentic, engaging storytelling.

Key Responsibilities Include

• Lead and grow Givto’s social presence. Develop and implement a social media strategy to build awareness, increase engagement, and drive website traffic and donations.
• Platform planning and execution. Create and schedule engaging social media campaigns across key platforms including Instagram, Facebook and LinkedIn.
• Content creation and curation. Work with our team to develop inspiring posts, graphics, videos, and user stories that celebrate giving and highlight our partner charities.
• Community management. Engage with followers, respond to messages, and help foster a supportive online community around giving.
• Social media advertising. Work with the digital marketing leads on paid social campaigns to drive reach, engagement, and supporter acquisition.
• Insights and optimisation. Use platform analytics and tools to evaluate performance, report on KPIs, and continually refine our approach for impact.