Senior Content Designer

The Design Project; Greater London; Hybrid; GBP 70,000 - GBP 95,000; Full time

Job summary

A leading collaboration software company in London is looking for a Senior Content Designer to create user-centered content for AI features. This role involves collaboration with product, design, and engineering to improve AI interactions. The ideal candidate will have over 6 years of experience in content design or UX writing and a strong portfolio showcasing effective content strategies. The position offers competitive benefits and a hybrid working model.

Benefits

Competitive equity package

On-site snacks and drinks

Wellbeing benefits

Annual learning and développement allowance

Qualifications

• 6+ years of experience in content design or UX writing with a strong portfolio.
• Demonstrated experience with AI products and user-centered design methodologies.
• Ability to collaborate effectively with cross-functional teams.

Responsibilities

• Spearhead user-centered content for AI features.
• Collaborate with product, design, and engineering to influence product vision.
• Contribute to the refinement of content design guidelines.

Skills

User-centered content design

Collaborative teamwork

Prompt engineering

Conversational design principles

Clear communication

Education

Bachelor's degree in Communications or related field

Tools

Figma

Confluence

Jira

Job description

Job Title: Senior Content DesignerCompany: MiroLocation: London, UKJob Type: Full-TimeCategory: Content Design / UX WritingDate Posted: 2026-02-06T11:51:30Experience Level: 6+ yearsRemote Status: Hybrid

• Spearhead the creation of user-centered content for high-impact AI features, focusing on enhancing the AI Canvas and AI Workflow experiences within the Miro platform.
• Drive the strategic development and application of content design principles, particularly in AI product development, ensuring clarity, consistency, and usability across all user touchpoints.
• Collaborate deeply with product, design, research, and engineering leaders to embed content design best practices and influence product vision for AI initiatives.
• Champion the content design discipline within Miro, contributing to the growth of the practice and establishing frameworks for scalable AI content creation.

📝 Enhancement Note: This role is specifically focused on AI product features, requiring a blend of traditional content design expertise and a strong understanding of AI interactions, prompt engineering, and conversational design. The emphasis on "AI whizz" and "AI Workflow experiences" indicates a need for candidates comfortable with the nuances of generative AI and machine learning products, rather than purely static content.

📈 Primary Responsibilities

• Design and develop clear, concise, and effective UI copy, system prompts, and error messages to facilitate user adoption and successful outcomes with AI features like Sidekicks and Flows.
• Plan, create, and deliver conversational content patterns, conversation flows, and interaction designs that intuitively guide users, reduce cognitive load, and align with Miro’s established voice, tone, and AI principles.
• Contribute to the refinement and operationalization of Miro's content design guidelines and principles, with a specific focus on AI-related content, ensuring these are integrated into the design system and product documentation.
• Collaborate with UX researchers to conduct user research, formulate and test content hypotheses, and iterate on content solutions based on qualitative and quantitative data, user feedback, and performance metrics.
• Actively participate in design reviews, product reviews, and cross-functional "tiger teams," articulating clear rationale for content design decisions and advocating for user-centered approaches.
• Identify and define evaluation criteria with engineering teams to assess AI output quality, and rigorously test prompts and AI responses against defined benchmarks and edge cases.
• Develop conversation starters and prompt suggestions that effectively educate users on the capabilities and possibilities of Miro's AI tools.
• Advocate for the strategic importance of content design within the product development lifecycle, fostering a deeper understanding and integration of the discipline across teams.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to AI content, including prompt engineering, debugging AI outputs, and defining quality benchmarks. This goes beyond typical UX writing by requiring an understanding of how AI models function and interact with users.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in English, Communications, HCI, Design, or a related field is typically expected for senior roles in this domain.Experience: 6+ years of experience in content design, UX writing, or a closely related field, with a demonstrated track record of creating impactful content for digital products.

Required Skills:

• A robust portfolio showcasing exceptional content design skills, clear user-focused content examples, and demonstrable impact on user experience and business objectives.
• Proven experience working collaboratively within cross-functional teams (Product Management, UX Design, Engineering, UX Research, Product Marketing) to deliver cohesive content solutions.
• Deep understanding of core UX writing principles, information architecture, content strategy, and user-centered design methodologies.
• Familiarity with AI products, conversational design principles, and prompt engineering concepts; comfort in hands-on engagement with AI system behaviors and outputs.
• Ability to align product content strategy with broader business objectives, effectively balancing user needs with technical constraints and feasibility.
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas, present compelling rationales, and foster effective collaboration across diverse teams.
• A proactive, flexible, and autonomous approach to work, with a proven ability to manage multiple priorities in a fast-paced, sometimes ambiguous, and evolving environment.

Preferred Skills:

• Experience in defining and refining AI principles and content guidelines.
• Familiarity with design systems and their application in content strategy.
• Experience conducting user research and testing content hypotheses.
• Knowledge of Miro's product and its collaborative use cases.

📝 Enhancement Note: The emphasis on AI products and prompt engineering suggests that candidates with a background in chatbots, virtual assistants, or generative AI interfaces will be highly competitive. The "6+ years" requirement positions this as a senior individual contributor role, expecting leadership in thought and practice.

• Demonstrate a strong history of creating user-focused content for digital products, with clear examples of UI copy, error messages, and conversational flows.
• Showcase projects where your content design significantly improved user experience, adoption rates, or task completion success.
• Include case studies that illustrate your collaboration with cross-functional teams (product, design, engineering) and your role in shaping product strategy through content.
• Highlight projects involving AI, conversational interfaces, or prompt engineering, detailing your approach to understanding AI behavior and guiding user interaction.
• Present examples of how you've applied or contributed to content design guidelines, design systems, or brand voice and tone.

Process Documentation:

• Document your process for user research, content auditing, and content strategy development.
• Illustrate your workflow for designing, prototyping, testing, and iterating on UI copy and conversational content.
• Provide examples of how you define and measure content success, including metrics and impact analysis related to user engagement and product adoption.

📝 Enhancement Note: For this role, a portfolio demonstrating experience with AI-specific content challenges, such as prompt design, conversational flow mapping, and refining AI output quality, will be paramount. Candidates should be prepared to walk through their decision-making process for AI content and its impact.

Salary Range:

• For a Senior Content Designer in London with 6+ years of experience, a competitive salary range is estimated between £70,000 - £95,000 per annum. This range is based on industry benchmarks for senior UX writing and content design roles in the UK tech sector, considering the company's size, funding (Miro is a well-established unicorn), and the specialized nature of AI product focus.Benefits:
• Competitive equity package, offering ownership and potential for financial upside.
• On-site perks including lunch, snacks, and drinks to enhance the daily office experience.
• Comprehensive wellbeing benefit and a Work From Home (WFH) equipment allowance to support a healthy and productive work environment.
• Annual learning and development allowance, dedicated to professional growth, skill enhancement, and career advancement opportunities.
• Opportunity to work within a globally diverse and collaborative team, fostering a rich cultural exchange.

Working Hours:

• A standard full-time work week is implied, likely around 40 hours, with flexibility expected given the hybrid work model and the nature of creative and collaborative roles. Specific hours may be determined by team needs and project deadlines.

📝 Enhancement Note: The salary estimate reflects the senior level and the specialized AI focus. The equity component is significant for a company like Miro. The benefits package is comprehensive, supporting both professional development and employee well-being.

Industry: Software / Collaboration Tools / AICompany Size: Miro is a large, established company with over 1,600 employees globally, indicating a mature organization with established processes but also opportunities for impact within specialized teams.Founded: 2011, providing a history of growth and innovation in the collaborative workspace market.

Team Structure:

• The Content Design team is described as "small but mighty," consisting of only three people currently, emphasizing the need for flexibility, resilience, and prioritization skills.
• This team operates within the broader Design organization, embedding deeply within high-priority cross-functional teams for key initiatives.
• The role involves close collaboration with senior leadership across Product, Design, and Engineering, highlighting a strategic and influential position within the product development lifecycle.

Methodology:

• The team emphasizes user-centered design, using data and feedback to iterate on solutions.
• Content design is integral to shaping the user experience and driving product adoption.
• There is a focus on creating frameworks for consistent AI content at scale, suggesting a need for systematic approaches to AI product development.
• The team operates within a hybrid model, balancing in-office collaboration with remote flexibility.

📝 Enhancement Note: Miro's culture values innovation, collaboration, and humility. The "small but mighty" content design team implies a high-impact environment where individual contributions are significant. The focus on AI indicates a forward-thinking approach to product development.

Operations Career Level: This is a Senior Content Designer role, indicating an individual contributor position with significant autonomy and influence. It requires extensive experience to lead projects, mentor junior team members (if applicable in the future), and shape strategic direction within the content design discipline.Reporting Structure: The role sits within the Design organization and will embed within cross-functional teams. While a direct manager for content design is not specified, it's likely the role reports into a Head of Content Design or Head of Design, with close working relationships with Product Managers and Design Leads.Operations Impact: The Senior Content Designer will directly impact user adoption and experience for Miro's AI features. Their work in shaping AI workflows, prompts, and conversational content will be critical to the success and perceived value of these advanced product capabilities, directly influencing user engagement and retention.

• Leadership in AI Content: Opportunity to become a subject matter expert and leader in AI content design and prompt engineering within Miro, shaping best practices for future AI products.
• Practice Maturation: Play a key role in growing and maturing the content design discipline at Miro, potentially mentoring future team members and establishing scalable processes.
• Cross-Functional Influence: Develop strong relationships and influence across senior leadership in Product, Design, and Engineering, expanding strategic impact and visibility.
• Learning & Development: Utilize the annual learning and development allowance for specialized training in AI, conversational design, prompt engineering, or advanced UX research techniques.

📝 Enhancement Note: This role offers a significant opportunity for growth, particularly for individuals passionate about the intersection of AI and user experience. The seniority means a high degree of autonomy and the chance to leave a lasting mark on Miro's AI strategy.

Office Type: Miro operates a hybrid work model, suggesting a collaborative office environment designed to facilitate team interaction, brainstorming, and in-person collaboration, balanced with the flexibility of remote work.Office Location(s): The role is based in London, UK, indicating access to a vibrant tech hub and potential for in-person collaboration with other London-based teams and colleagues.

Workspace Context:

• The role involves deep embedding within cross-functional teams, fostering a highly collaborative and integrated work setting for specific high-priority initiatives.
• Access to Miro's collaborative platform and other design/product tools will be standard, facilitating seamless communication and workflow.
• Opportunities for direct interaction with product managers, designers, researchers, and engineers will be frequent, promoting a dynamic and team-oriented atmosphere.

Work Schedule:

• The hybrid model allows for a blend of in-office and remote work days. While specific days may vary based on team needs and project requirements, a typical structure would likely involve 2-3 days in the London office for collaborative activities. Standard full-time hours are expected, with adaptability for project demands.

📝 Enhancement Note: The hybrid model in a major tech hub like London offers a balance of structured collaboration and personal flexibility, common in modern tech companies. The "embedding" aspect suggests a project-driven, agile work environment.

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio to assess basic qualifications and alignment with the role.
• Portfolio Review & Discussion: Expect a dedicated session to present your portfolio. Be prepared to walk through 2-3 key projects, detailing your process, decision-making, challenges, and the impact of your content design. For this role, focus on AI-related projects, prompt engineering, and conversational design examples.
• Hiring Manager Interview: Deeper dive into your experience, approach to content strategy, AI collaboration, and leadership potential.
• Cross-Functional Interviews: Meetings with Product Managers, Designers, and Engineers to evaluate your collaboration style, technical understanding, and ability to integrate content into product development.
• Take-Home Exercise/Case Study (Potential): You might be given a task to design content for a specific AI feature or scenario, requiring you to apply your skills and demonstrate your problem-solving approach.
• Final Interview: Often with a senior leader to discuss culture fit, long-term vision, and final alignment.
• Curate for AI: Prioritize projects that showcase your experience with AI products, conversational interfaces, prompt engineering, or complex user flows where clear guidance is critical.
• Show, Don't Just Tell: For each project, clearly articulate the problem, your specific role and process, the challenges faced (especially with AI nuances), your design decisions, and the measurable outcomes or impact.
• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your content (e.g., reduced error rates, increased feature adoption, improved user satisfaction scores).
• Explain Your Rationale: Be ready to articulate why you made certain content decisions, especially concerning AI behavior, user guidance, and brand voice.
• Highlight Collaboration: Showcase how you partnered with engineering, product, and research to achieve your content goals.
• AI Scenarios: Practice thinking through how to design conversational flows, error handling, and prompt suggestions for AI features. Consider edge cases and potential AI misunderstandings.
• Content Strategy: Be prepared to discuss how you would develop a content strategy for a new AI feature, considering user needs, technical feasibility, and business goals.
• Process & Tools: Understand how you integrate content design into agile development cycles and your familiarity with relevant tools for content creation, prototyping, and collaboration.

📝 Enhancement Note: The portfolio review is crucial. Candidates must demonstrate not only strong UX writing skills but also a practical understanding of AI interaction design and the ability to translate complex AI capabilities into user-friendly content.

Primary Tools:

• Content Design & Prototyping: Figma (for UI design collaboration and prototyping), Sketch, Adobe Creative Suite (for potential visual assets).
• Collaboration & Documentation: Miro (essential, as it's the product), Confluence, Jira (for workflow management and issue tracking).
• Content Management & Style Guides: Experience with design systems and content style guide platforms is valuable.

Analytics & Reporting:

• Familiarity with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) to understand user behavior and measure content impact.
• Experience with A/B testing platforms for content optimization.

CRM & Automation:

• While not directly a CRM role, understanding how content interfaces with user journeys managed through CRM systems can be beneficial. Familiarity with automation tools that might trigger content or user flows based on AI interactions could be relevant.

📝 Enhancement Note: Proficiency with Figma is almost certainly a requirement given Miro's own product. Experience with design systems and tools that facilitate collaborative content creation and management will be highly valued.

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs through intuitive and helpful content.
• Collaboration: Valuing close partnerships with Product, Design, Engineering, and Research to achieve shared goals.
• Impact-Driven: Focusing on work that delivers tangible value to users and the business, with an emphasis on measurable outcomes.
• Innovation: Embracing new technologies and approaches, particularly in the AI space, to push the boundaries of collaborative work.
• Clarity & Simplicity: Striving for clear, concise, and easily understandable communication in all aspects of the product experience.
• Flexibility & Resilience: Thriving in a dynamic environment, adapting to changing priorities and working effectively within a small, high-impact team.
• Embedded Teamwork: Working closely within cross-functional product teams, fostering a sense of shared ownership and agile development.
• Design Critiques & Tiger Teams: Actively participating in collaborative review sessions to provide and receive constructive feedback on design and content solutions.
• Knowledge Sharing: A culture of sharing best practices, learnings, and insights, particularly around AI content and design principles, to elevate the collective expertise.

📝 Enhancement Note: Miro's stated values of "dream big, work hard, and above all stay humble" combined with "collaboration is at the heart of what we do" will likely permeate the team's culture. A proactive and open approach to feedback and teamwork is essential.

• AI Complexity: Translating the intricacies of AI capabilities and potential model behaviors into simple, effective, and reliable user experiences.
• Scalability: Developing content frameworks and guidelines that enable consistent AI content creation across multiple features and teams as Miro's AI offerings expand.
• Ambiguity: Navigating the evolving landscape of AI products and user expectations, requiring adaptability and continuous learning.
• Small Team Dynamics: Operating effectively within a small team necessitates strong prioritization, self-direction, and the ability to wear multiple hats.
• AI Specialization: Deepen expertise in prompt engineering, conversational design, and AI ethics through dedicated training and hands-on project work.
• Product Strategy: Gain exposure to high-level product strategy discussions and influence the direction of AI product development.
• Cross-Disciplinary Skills: Enhance understanding of UX research methodologies, product management processes, and engineering constraints for AI products.
• Mentorship & Thought Leadership: Opportunity to define and lead the content design approach for AI at Miro, potentially mentoring future team members.

📝 Enhancement Note: The primary challenge is mastering the intersection of AI and user experience. Growth opportunities are significant for those who can excel in this nascent but critical field.

Strategy Questions:

• "How would you approach designing the content for a new AI feature that helps users brainstorm ideas on Miro? What are the key considerations for prompts, user guidance, and error states?" (Focus on process, user needs, AI capabilities, and Miro's context.)
• "Describe a time you had to advocate for content design principles within a cross-functional team, especially when dealing with technical constraints or differing opinions. How did you ensure your recommendations were heard and implemented?" (Highlight communication, negotiation, and influence skills.)
• "You're tasked with creating a prompt suggestion system for Miro's AI. What principles would guide your design, and how would you test its effectiveness?" (Demonstrate strategic thinking and user-centricity applied to AI.)

Company & Culture Questions:

• "What excites you about Miro's mission and its approach to collaborative innovation, particularly with AI?" (Research Miro's values, product, and recent AI announcements.)
• "How do you see the content design discipline evolving with the rise of AI, and what is your role in shaping that evolution at Miro?" (Show awareness of industry trends and your proactive approach.)
• "Describe your ideal collaboration model with Product Managers, UX Designers, and Engineers on an AI product." (Align with Miro's emphasis on cross-functional teamwork.)
• AI Focus: Lead with your most relevant AI/conversational design projects. Detail the specific challenges of working with AI and how you addressed them.
• Impact Storytelling: Structure your case studies to clearly articulate the problem, your unique contribution, the process, and the quantifiable results. Use visuals effectively to illustrate your work.
• Decision Rationale: Be prepared to thoroughly explain why you made specific content choices, especially for AI interactions. What user research informed it? What were the trade-offs?
• Miro Alignment: Connect your past experiences and skills to Miro's product and mission. How would your contributions specifically benefit Miro's AI initiatives?

📝 Enhancement Note: Interviewers will be looking for a candidate who can blend strong content design fundamentals with a forward-thinking understanding of AI. Demonstrating comfort with ambiguity and a proactive, collaborative approach will be key.

To apply for this Senior Content Designer position:

• Submit your application through Miro's careers portal via the provided link.
• Portfolio Customization: Tailor your resume and portfolio to highlight your experience with AI products, conversational design, prompt engineering, and cross-functional collaboration. Showcase projects that demonstrate a clear impact on user experience and business goals.
• Resume Optimization: Ensure your resume uses keywords relevant to content design, UX writing, AI, and product development, and quantifies your achievements wherever possible.
• Interview Preparation: Practice articulating your portfolio projects, especially AI-related ones, and prepare to discuss your approach to content strategy, user research, and cross-functional teamwork.
• Company Research: Thoroughly research Miro’s product, mission, values, and recent AI initiatives. Understand their target audience and how content design contributes to their overall strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Candidates should have 6+ years of experience in content design or UX writing, with a strong portfolio demonstrating user-focused content. Familiarity with AI products and the ability to collaborate with cross-functional teams are also essential.

Competitive Equity Package, Lunch, Snacks, Drinks, Wellbeing Benefit, WFH Equipment Allowance, Annual Learning and Development Allowance