Digital Marketing and Communications Executive

Northern Ireland Water Limited; Belfast; Hybrid; GBP 30,000 - GBP 35,000; Full time

Job summary

A leading Health Care Company in Belfast is seeking a dynamic Digital Marketing and Communications Executive. This role combines digital marketing expertise with internal communications to enhance engagement and promote the brand. Key responsibilities include social media strategy, content creation, and campaign management. Candidates should possess a relevant degree or 2 years of experience in a similar role, along with strong communication skills and experience with digital marketing tools. Competitive salary of £30-35K offered.

Qualifications

• Minimum 2 years of proven experience in a similar role.
• Strong experience in digital marketing and content creation.

Responsibilities

• Develop and deliver engaging social media strategies.
• Optimize all content for SEO.
• Create compelling written, visual, and video content.
• Design and execute digital campaigns.
• Use analytics tools to measure performance.

Skills

Digital marketing expertise

Content creation

Excellent written and verbal communication

Experience with SEO

Experience with social media management

Education

Degree in Marketing, Communications, Digital Media or related field

Tools

Canva

Adobe Creative Suite

Job description

Digital Marketing and Communications Executive

>Belfast / Hybrid

£30-35K

MCS Group are delighted to be working with a leading Health Care Company who are seeking a dynamic Digital Marketing and Communications Executive.

This newly evolved role combines digital marketing expertise with internal communications. You will play a vital part in enhancing engagement, improving employee communication, and promoting the brand.

Key Responsibilities

• Social Media & Online Presence. Develop and deliver engaging social media strategies to grow brand awareness and drive interaction across all platforms.
• Website & SEO. Optimise all content for SEO to increase visibility, manage and update Company website.
• Content Creation. Develop compelling written, visual, and video content that tells the company story, highlighting people, events, achievements, and community impact.
• Email & Campaign Management. Design and execute digital campaigns (including email marketing and paid advertising) to promote recruitment, events, and brand initiatives.
• Analytics & Reporting. Use analytics tools to measure performance across digital and communication channels.
• Collabortion. Work closely with the HR and Operations teams, managers, and external partners to ensure a consistent, on-brand voice across all communications.

Essential Criteria

• Degree in Marketing, Communications, Digital Media, or related field or at least 2 years' proven experience in a similar role.

• Strong experience in digital marketing and content creation (healthcare or hospitality experience desirable but not essential).
• Excellent written, verbal, and visual communication skills with the ability to tailor tone and message to different audiences.
• Experience with tools such as Canva, Adobe Creative Suite, and social media management/analytics platforms.
• Strong understanding of SEO, email marketing, and paid advertising.
• Confident working independently and collaboratively across multiple teams and locations.
• Creative, proactive, and passionate about storytelling and employee engagement.

To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group on 02896935527.

If you have a disability which means you require assistance at any stage of the recruitment process, please contact us directly to discuss. MCS Group is committed to providing equality of opportunity to all.