Senior Marketing Executive

Wearehomesforstudents; Liverpool; On-site; GBP 35,000 - GBP 45,000; Full time

Job summary

A leading provider of student accommodation in Liverpool is seeking a proactive Senior Marketing Executive to support marketing activities across new builds and mobilisations. This role is critical for local visibility and involves site visits to assess marketing effectiveness. Responsibilities include managing property marketing, collaborating with teams, and representing the company at events. Ideal candidates have strong marketing experience and are willing to travel. Attractive benefits include annual leave, holiday perks, and employee discounts.

Benefits

Bank holidays + 25 days annual leave

Extra day off for your birthday

Just Eat for Business

Dedicated employee portal with discounts

Employee of the Month Scheme

Pension Scheme

Cycle to Work Scheme

Electric/Hybrid Car Scheme

Qualifications

• Experience delivering marketing activity in a commercial environment.
• Strong attention to detail and organizational skills.
• Willingness and ability to travel to sites regularly.

Responsibilities

• Support the delivery of marketing activity for new builds, mobilisations, and takeovers.
• Visit sites to assess local marketing performance.
• Manage and track signage requests.
• Work closely with Campaign, Design, and Digital teams.
• Represent at housing fairs and sector events.

Skills

Proven experience in a marketing executive or senior executive role

Strong written communication skills

A creative mindset

Experience coordinating show flat dressings

Confidence working with stakeholders

Strong organizational skills

Intermediate to advanced proficiency in Microsoft Office

Willingness to travel nationally

Job description

Homes for Students is one of the UK’s leading providers of student accommodation.

We are looking for a proactive and commercially minded Senior Marketing Executive to support the delivery of marketing activity across new builds, mobilisations, and takeovers. Reporting into the Marketing Manager (Property & Mobilisations), this role is hands-on, fast-paced, and critical to ensuring each property launches and trades with strong visibility and relevance locally.

A key part of the role will involve travelling to sites to assess marketing effectiveness on the ground, identifying what is working, what isn’t, and where there are local opportunities we may not yet be capitalising on. You’ll play an important role in shaping how each property shows up on campus, on the street, and within its local student market.

The role is based in Liverpool, working 40 hours per week, 9.00am to 5.30pm Monday to Friday.

Accountabilities/Responsibilities

• Key Responsibilities • Support the delivery of marketing activity for new builds, mobilisations, and takeovers, ensuring plans are executed accurately and on time.
• Visit sites to assess local marketing performance, including signage, visibility, messaging, and positioning.
• Identify gaps, risks, and opportunities at property level, feeding insights back to the Marketing Manager to inform wider strategy.
• Own and coordinate property marketing activity, including: photography and show flat dressing, on-site marketing materials, signage, hoardings, and local visibility assets
• Manage and track signage requests, ensuring consistency with brand guidelines while adapting to local needs.
• Work closely with Campaign, Design, and Digital teams to ensure activity is aligned, joined-up, and relevant to each stage of the leasing cycle.
• Build strong working relationships with on-site teams, acting as a marketing point of contact during busy launch and peak periods.
• Liaise with photographers, suppliers, and third-party partners, ensuring quality, timelines, and budgets are controlled.
• Support Clearing, open days, and on-site events where required.
• Assist in developing tactical marketing plans that respond to local market conditions, competitor activity, and student behaviour
• Monitor competitor activity and wider PBSA trends, sharing insight and recommendations.
• Represent Homes for Students at housing fairs, refreshers events, and sector events where required.
• Maintain high standards of delivery and compliance with Health & Safety policies.
• Support ad-hoc projects and activity as required by the Marketing Manager or wider marketing leadership team.

Skills

• Proven experience in a marketing executive or senior executive role, ideally within property, student accommodation, retail, or a similar environment.
• Strong written communication skills with the ability to tailor messaging for different audiences.
• A creative mindset with a strong eye for detail and presentation.
• Experience coordinating show flat dressings, photography, or on-site marketing activity.
• Confident working with stakeholders at all levels, including site teams and senior colleagues.
• Strong organisational skills with the ability to manage multiple workstreams and tight deadlines.
• Comfortable working independently and taking ownership of tasks.
• Intermediate to advanced proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Confident presenting ideas, insights, or recommendations when required.
• Willingness to travel nationally to visit sites (travel is a core part of this role)

Personal Qualities

• Highly proactive and solutions-focused.
• Strong sense of ownership and accountability.
• Performance-driven with pride in high-quality delivery.
• Adaptable and comfortable working in changing, fast-paced environments.
• Collaborative and positive, with a clear “can-do” attitude.
• Confident using judgement to make recommendations and flag risks early.
• Committed to equality, inclusion, and respectful working practices.

Experience and Qualifications

Essential

• Experience delivering marketing activity in a commercial environment.
• Experience working across multiple projects or locations.
• Strong attention to detail and organisational skills.
• Willingness and ability to travel to sites regularly

Desirable

• Experience within the student accommodation or higher education sector.
• Experience supporting new site launches, mobilisations, or takeovers.
• Experience working closely with on-site operational teams.

Now, what’s in it for you!

• Bank holidays + 25 days annual leave
• An extra day off for your birthday
• Just Eat for Business - we love a regular takeaway!
• Dedicated employee portal with tons of discounts
• Employee of the Month Scheme with 3 monthly winners
• Pension Scheme
• Cycle to Work Scheme
• Electric/Hybrid Car Scheme

Homes for Students is an equal opportunity employer and a member of Inclusive Employers. We are able to grow and learn better together with a diverse team of employees, so we encourage applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require.

If this sounds like the role for you and you have the skills, knowledge and experience required, we would love to hear from you!