Senior Copywriter

Union Advertising; City of Edinburgh; Hybrid; GBP 40,000 - GBP 50,000; Full time

Job summary

A creative agency is seeking a Senior Copywriter to craft compelling ideas and copy for integrated campaigns across various media. The ideal candidate will have strong conceptual writing skills, a proven agency background, and a passion for mentoring others. This position offers competitive compensation, training opportunities, and a flexible hybrid work policy. Join us to make impactful work that resonates with audiences while collaborating with a talented team in Edinburgh.

Benefits

Competitive compensation

Investing in growth with training

Pensions and life cover

Ample holiday time

Flexible working options

Qualifications

• Strong conceptual writing skills across a range of formats (long, short, digital, social).
• Thrives in collaborative environments to translate strategic goals into creative expression.
• Proven ability to present ideas confidently to peers and clients.

Responsibilities

• Lead original creative writing and concept development across various campaigns.
• Interpret strategic briefs and collaborate with art directors for effective creative work.
• Mentor and inspire junior writers to enhance quality of work.

Skills

Conceptual writing skills across multiple formats

Attention to detail in writing

Collaborative working

Ability to articulate ideas

Mentoring junior writers

Education

Proven agency experience at senior level

Job description

At UNION, creativity with purpose is everything. We’re looking for a Senior Copywriter who can turn smart strategic thinking into words that move - for culture, for audiences and for clients.

This is a senior creative role at the heart of our creative department. You’ll partner with art directors, strategists, account teams and planners to build ideas and campaigns that solve real challenges and elevate brands. You’ll also help shape the voice of the agency and mentor other writers along the way.

Company

Union

Job type

Full-time or Part-time considered

Location

Edinburgh, office-first hybrid policy

The opportunity

In this role, you won’t just write - you create compelling ideas. From integrated campaigns to digital and social execution, you’ll be responsible for crafting compelling copy that resonates across channels, while helping steer creative thinking from brief to delivery. You’ll work on high-profile briefs, contribute to new business pitches, and be a key voice in creative problem-solving.

Your role

• Lead original creative writing and concept development across campaigns, including digital, social, broadcast, CRM, OOH and more
• Interpret strategic briefs and collaborate with art directors to build standout, effective creative work
• Maintain strong brand voice, tone and messaging consistency across all outputs
• Present, defend and evolve ideas with confidence to internal teams and clients
• Mentor, guide and inspire junior writers, helping raise the quality of work across the team
• Work collaboratively with planners, account teams and design partners to shape work that is strategically sound and commercially effective
• Provide constructive feedback and help refine briefs to drive even better outcomes
• Continuously keep up with culture, creative trends and language innovation that informs better work

The ideal change-maker

You’re a senior copywriter who:

• Has strong conceptual writing skills across a range of formats (long, short, digital, social)
• Loves writing and storytelling with attention to detail, grammar and tone
• Thrives in collaborative environments and can translate strategic goals into creative expression
• Can confidently articulate and sell ideas to peers and clients
• Brings strategic thinking as well as craft excellence to creative solutions
• Has experience presenting work and advocating for great ideas
• Enjoys mentoring and helping others grow their skills

You’ll ideally have

• Proven agency experience at senior level
• A strong portfolio of creative work
• Experience across integrated campaigns and digital channels

We value diversity of thought, background and lived experience - because our best work comes from bringing more voices to the table. We champion people who are curious, bold and collaborative, and who want to make work that matters.

The obvious stuff

• Competitive compensation to match your role
• Investing in your growth with training
• Benefits from pensions to life cover
• Ample holiday time, for you to recharge and reflect
• Opportunities for enlightenment through IPA CPD and Union Academy initiatives
• Flexible working that bends to life’s rhythm

Call to adventure

If this is the perfect role for you, please send your CV/portfolio and a covering statement (max 250 words) on ‘Why I would be a great Senior Copywriter to [e-mail] Please use the subject line: 'Union – Senior Copywriter Application.’