Lead Graphic Designer

The Design Project; Greater London; On-site; GBP 80,000 - GBP 100,000; Full time

Job description

📍 Job Overview

Job Title: "Lead Graphic Designer"
Company: Bjak
Location: London, England, United Kingdom
Job Type: FULL_TIME
Category: Creative & Design OperationsDate Posted: 2026-02-15
Experience Level: 5-10 Years
Remote Status: Remote OK (United Kingdom)

🚀 Role Summary

• Lead the end-to-end visual creation and execution for UK-focused marketing campaigns, social media, web, and digital advertising.
• Translate creative briefs into impactful, conversion-focused visuals, including static assets and short-form motion content.
• Collaborate closely with UK content, video, and performance marketing teams to ensure brand consistency and optimize visual performance.
• Leverage AI tools to enhance ideation, accelerate production, and stay ahead of design and motion trends in the UK market.
• Contribute to the development of scalable brand templates and visual systems for the UK region.

📝 Enhancement Note: While the role is "Lead Graphic Designer," the responsibilities heavily emphasize marketing and performance aspects, suggesting a strong connection to GTM (Go-To-Market) operations. The focus on analyzing performance data to iterate on designs and the collaboration with performance marketing teams indicates that this role operates at the intersection of creative execution and data-driven marketing optimization, a key component of effective GTM strategies.

📈 Primary Responsibilities

• Spearhead the design and production of UK-specific visual assets across diverse marketing channels, including digital advertising, social media platforms, website content, and campaign collateral.
• Develop compelling static and short-form motion graphics that effectively communicate brand messaging and drive user engagement.
• Translate marketing objectives and creative briefs into visually striking designs that align with brand guidelines and conversion goals.
• Partner with UK-based content creators, video producers, and performance marketing specialists to ensure cohesive and impactful campaign execution.
• Analyze the performance of visual assets using data analytics to identify trends, iterate on design approaches, and scale successful creative directions.
• Maintain rigorous brand consistency and elevate visual excellence across all UK-facing creative outputs.
• Integrate and experiment with AI-powered creative tools (e.g., Midjourney, DALL·E, Runway) to enhance conceptualization, expedite asset production, and explore innovative visual styles.
• Contribute to the establishment and maintenance of comprehensive UK brand templates and dynamic visual systems to ensure scalability and efficiency.
• Proactively research and integrate emerging design, motion graphics, and AI trends relevant to the UK market to maintain a competitive visual edge.

📝 Enhancement Note: The responsibilities highlight a proactive approach to design optimization and a data-informed workflow, which are critical for GTM success. The emphasis on "conversion-focused visuals" and "analyzing performance data to iterate" points towards a role that directly impacts marketing KPIs and requires a strategic understanding of how design contributes to business objectives.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, Digital Media, or a related field is typically expected. Equivalent practical experience will be considered.

Experience: Minimum of 5 years of progressive experience in graphic design, motion design, or creative content production roles, with a demonstrable track record of delivering high-quality visual assets for digital-first environments. Experience within high-growth startup or performance-driven marketing contexts is highly advantageous.

Required Skills:

• Proven expertise in graphic design principles, including layout, composition, typography, and color theory.
• Strong proficiency in industry-standard design software: Adobe Creative Suite (Photoshop, Illustrator), Figma, After Effects, and Premiere Pro.
• Demonstrated ability to create engaging short-form motion graphics and animations.
• Experience in translating creative briefs into effective visual concepts and executing them with precision.
• Solid understanding of digital-first design principles and best practices for web, social media, and digital advertising.
• Ability to work efficiently under tight deadlines and manage multiple projects simultaneously in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work effectively within cross-functional teams.
• A strong portfolio showcasing exceptional digital-first design, visual storytelling capabilities, and execution quality.

Preferred Skills:

• Experience in producing short-form ads, social videos, or performance creatives specifically for the UK market.
• Exposure to performance-driven design methodologies and A/B testing of visual creative.
• Basic proficiency in sound design or simple VFX integration.
• Familiarity with developing and utilizing templates, asset libraries, and scalable brand systems.
• Curiosity and practical experience with AI tools for creative ideation and production (e.g., Midjourney, DALL·E, Runway).

📝 Enhancement Note: The emphasis on "conversion-focused visuals," "performance marketing," and "analyzing performance data" suggests that candidates with a data-driven mindset and experience in optimizing creative for measurable results will be highly valued. The requirement for a portfolio demonstrating "digital-first design" and "execution quality" is standard for design roles but is particularly critical here due to the marketing and GTM focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of digital-first design projects with a clear emphasis on user engagement and conversion.
• Examples of short-form motion content, including social media clips, ad animations, or explainer videos.
• Case studies demonstrating the ability to translate creative briefs into effective visual solutions.
• Visuals that exhibit strong layout, typography, and brand system application.
• Evidence of rapid iteration and adaptation based on feedback or performance data.

Process Documentation:

• The portfolio should implicitly demonstrate an understanding of design workflows, from brief interpretation to final asset delivery.
• Candidates should be prepared to discuss their process for ideation, asset creation, and optimization.
• Examples of how brand templates or visual systems were used or developed to ensure consistency and scalability.

📝 Enhancement Note: For a role with GTM implications, the portfolio should not just showcase aesthetic skill but also demonstrate how design contributes to business objectives. Evidence of data-informed design decisions and the ability to iterate based on performance metrics will be highly valued. The use of AI tools should also be highlighted if applicable.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum. The final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.

Benefits:

• Competitive compensation package with a clear pathway towards creative leadership opportunities.
• Direct ownership and impact on high-visibility visuals seen by a significant UK user base.
• Opportunity to work in a fast-paced, execution-driven environment that values speed and results.
• A culture that actively encourages experimentation, bold ideas, and continuous learning.
• Flexible remote work arrangements across the United Kingdom.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate project deadlines and team collaboration needs in a remote setting.

📝 Enhancement Note: The salary range provided is a base salary. It's important for candidates to inquire about any additional compensation.

Candidates must bring over five years of experience in graphic design, motion design, or creative content roles, supported by a strong portfolio showcasing digital-first design and visual storytelling. Proficiency in the Adobe Creative Suite, Figma, After Effects, and Premiere Pro is required, alongside a strong sense of layout and brand systems.