Marketing Director

SalaryGuide; United Kingdom; On-site; GBP 30,000 - GBP 45,000; Full time

Job summary

A healthcare organization in the United Kingdom seeks a professional to conduct on-site evaluations and make daily sales calls. The ideal candidate will have experience in sales and marketing, particularly in the healthcare sector. Responsibilities include identifying patient needs, representing the facility at community events, and collaborating with staff to ensure quality care. A Bachelor's degree in a relevant field is preferred, along with strong communication skills and the ability to work in a team environment.

Qualifications

• Bachelor’s degree in a relevant field preferred; equivalent work experience accepted.
• Minimum of 2 years experience in healthcare; licensed clinicians preferred but not required.
• 2 years of sales and/or marketing experience; case management experience preferred.

Responsibilities

• Conduct on-site evaluations and daily sales calls.
• Identify needs of patients/families and direct referrals.
• Represent the facility at community meetings.

Skills

Sales and marketing experience

Strong communication skills

Team collaboration

Knowledge of long-term care business

Proficiency in Microsoft Office

Education

Bachelor’s degree in Marketing or related field

Job description

Responsibilities

• Conduct on-site evaluations of patient referrals and complete daily sales calls on target markets and referral sources.
• Identify the needs of patients/families and direct referrals to the facility.
• Represent the facility at community partner meetings and identify market needs.
• Make daily sales calls per business development plan targets and goals.
• Generate referrals to support facility census and quality mix goals.
• Assist with development and execution of strategic and development plans, including: analyzing local healthcare systems to identify market opportunities, marketing the facility’s core competitive advantages, building a core selling message, and coordinating selling strategies with the facility.
• Conduct on-site patient evaluations in a timely manner and follow up appropriately.
• Develop and maintain positive working relationships with facility staff to support their needs.
• Conduct bedside sales to determine transitional needs and educate patients/families on facility services and admission standards.
• Collaborate with the facility to understand and operationalize census, quality mix goals, and referral processes.
• Communicate with the facility administrator to ensure customer expectations are exceeded and resolve any issues or complaints.
• Build relationships with program managers and directors in the market.
• Identify, attend, and represent the facility at post-acute collaborative functions.
• Other special projects and duties, as assigned.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred; equivalent related work experience acceptable.
• Minimum of 2 years of experience in healthcare; licensed clinicians preferred but not required.
• 2 years of sales and/or marketing experience; case management experience preferred.
• Knowledge of long-term care business, including census, quality mix goals, and referral expectations.
• Intermediate to advanced skills in Microsoft Office.
• Professionalism and ability to maintain confidentiality.
• Strong communication skills and ability to work collaboratively in a team environment.