Area Sales Manager

Shawmanagement; Brighton; Hybrid; GBP 35,000 - GBP 45,000; Full time

Job summary

A leading National wholesaler in the UK is seeking a dynamic Area Sales Manager to expand their footprint across the South Coast. This field-based role is focused on building new business relationships in the vibrant hospitality sector and includes a competitive salary of £35,000–£45,000 plus 20% uncapped commission, along with a company car and support for growth. Ideal candidates will have proven experience in FMCG sales and excellent negotiation skills. Join a company that values ambition and results.

Benefits

Competitive base salary

20% uncapped commission

Company car, laptop & phone

Supportive team culture

Opportunities for growth

Qualifications

• Proven experience in FMCG sales, especially in the food & drink sector.
• Strong communication and negotiation skills.
• Self-motivated and thriving in a field-based role.

Responsibilities

• Identify and secure new accounts across hospitality and retail.
• Build strong relationships with decision-makers.
• Manage territory with autonomy and strategic flair.
• Represent the brand with professionalism and energy.
• Maximise opportunities with existing clients.

Skills

Proven experience in FMCG sales

Excellent communication skills

Self-motivation

Negotiation skills

Knowledge of the North Devon area

Hunter mentality

Job description

Overview

Brighton and the South Coast | Field-Based | £35,000–£45,000 + 20% Uncapped Commission | Company Car

Are you a driven sales professional with a passion for the fast-paced world of fast-moving consumer goods? Do you thrive on building new business and forging lasting relationships in the hospitality and retail sectors? If so, we want to hear from you.

About Us

We're a leading National wholesaler with a reputation for quality, service, and innovation. We supply a diverse range of products to bars, restaurants, independent shops, and more. As we expand our footprint across the South Coast, we're looking for a dynamic Area Sales Manager to spearhead growth in this vibrant region.

The Role

Responsibilities

This is a both an acct manager and new business-based position, ideal for someone who loves being out in the field, meeting clients, and closing deals. You\'ll be responsible for:

• Identifying and securing new accounts across hospitality and retail
• Building strong relationships with decision-makers in bars, restaurants, and shops
• Managing your territory with autonomy and strategic flair
• Representing our brand with professionalism and energy
• Maximising opportunities with existing clients

What You\'ll Need

• Proven experience in FMCG sales (food & drink sector is a must)
• A hunter mentality with a track record of winning new business
• Excellent communication and negotiation skills
• Self-motivation and the ability to thrive in a field-based role
• Knowledge of the North Devon area is a plus
• Experience selling into bars, shops, restaurants and/or hotels
• A background in Wine wholesale would be advantageous

What\'s In It For You

• Competitive base salary: £35,000–£45,000
• 20% commission – uncapped earning potential
• Company car, laptop & phone
• Supportive team culture with room to grow
• The chance to make a real impact in a growing business

Ready to take your sales career to the next level? Apply now and become part of a company that values ambition, creativity, and results.

If you have any questions, please contact

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