Digital Product Manager

Allstate Insurance Company; Belfast; Hybrid; GBP 50,000 - GBP 70,000; Full time

Job summary

A leading insurance firm seeks a Digital Product Manager to lead the management of digital products. The role involves defining and delivering product visions while collaborating with stakeholders to enhance the customer experience. Ideal candidates will have extensive experience in product management, especially in customer-facing applications, combined with a strong understanding of Agile methodologies. This position offers a flexible benefits package and opportunities for growth in a dynamic and supportive work environment.

Benefits

Flexible benefits package

Access to learning platforms

People-first culture

Qualifications

• 3+ years' experience in product management for digital teams.
• 1+ year’s experience with customer-facing applications.
• Experience with Agile methodologies.

Responsibilities

• Define and manage product vision and product lifecycle.
• Contribute to product discovery and strategic planning.
• Support the customer journey with innovative technology.

Skills

Product scoping

Customer facing applications

Agile methodologies

Digital product management

Human-Centered design

Job description

Overview

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Your role in the team

As a Digital Product Manager (DPM), you are responsible for contributing towards defining, delivering, and managing the lifecycle of one or more products in Allstate’s growing product portfolio. The Digital Product Manager assists with supporting strategic product vision, product discovery, roadmaps, and backlog to maximize the customer and enterprise value provided by their product. Successful Digital Product Managers help to identify assumptions and validate those assumptions using product discovery techniques. The Digital Product Manager is responsible for working closely with Business Architects and key stakeholders, ensuring the successful definition and execution of go-to market and communications strategies for their products.

The DPM will support the Use My Protection customer journey as we transform how we serve our customers and business partners throughout the claims journey using innovative and modern technology. We are seeking a strategic, execution-driven product person, expertly living into Human-Centered design and Design Thinking practices to better understand the needs and goals of our customers and employees, generating new ideas and features. They should be a creative problem solver in the face of technology and/or resource limitations and should be able to skillfully apply emotional intelligence to gain trust and influence across stakeholders. This individual will define and drive the strategic direction and vision for their digital product, iteratively delivering on consumer journeys and relevant demands.

Key responsibilities

• Measure and communicate results; make recommendations to leaders on additional product or experience opportunities.
• Participate in discovery/test & learn activities to quickly validate assumptions and product direction.
• Perform analysis and work that will support recommendations on product and process enhancements.
• Use customer feedback, detailed market analysis, and data gathering to provide recommendations on decisions about product and experience strategy.
• Contribute to the achievement of short- and long-term strategies to achieve product and experience goals for the UMP journey.
• Own the product backlog (including author, test, and accept stories), contribute towards creating an effective vision and provide timely stakeholder feedback on development iterations.
• Be an expert facilitator of digital product inceptions, ensuring appropriate KPIs, focus, and iterative deliverables with a bias for acceleration.
• Expertly negotiate iterative delivery and sequencing within backlog.

Essential Skills

• All applicants must demonstrate they have a legal right to work in the UK for employment at Allstate. Allstate is not providing sponsorship for this vacancy.
• A minimum of 3 years' experience conducting product scoping, discovery, framing, owning and managing a backlog (in agility or similar tools) of products for a digital product team.
• A minimum of 1 year’s experience with customer facing applications/products.
• Experience with Agile methodologies, developing and delivering product value via an enterprise-level XP framework.

Desirable Skills

• Experience with claims technologies.
• Experience identifying emerging trends in AI/ML technologies driving strategic innovation.

Supervisory Responsibilities

This job does not have supervisory duties.

Job Posting End Date: Monday, 16th February 2026 [11.59pm]

Joining our team

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Why join us?

Allstate NI is proud to be Allstate’s European Digital Centre of Excellence—recent winners of ‘Best Use of Cloud Services’ at the Belfast Telegraph IT Awards 2024, and recognised for our community and sustainability impact at the 2024 Business in the Community Awards and Gold accreditation for Environmental Responsibility.

We’re a product-driven, cloud-first organisation delivering real outcomes through modern technology, a digital product-centric talent model, and a culture rooted in engineering excellence. Our teams work in cross-functional structures, guided by an outcome-based delivery approach that accelerates speed, agility, and value.

We offer:

• A generous, flexible benefits package including annual leave, healthcare and dental cover, pension, and lifestyle discounts

• Access to world-class learning platforms and award-winning L&D

• Clear career paths, internal mobility, and a strong focus on growth

• A people-first culture with flexible working options

Be part of a high-performing, socially responsible organisation where your work has purpose, and your growth is supported every step of the way.

Statement on Fair Employment and Equal Opportunities

Allstate NI wishes to ensure equal opportunity is given to all job applicants. This company will not discriminate on the grounds of race, gender (including gender reassignment status), sexual orientation, religious belief, political opinion, marital status, age or disability.

We are an equal opportunities employer. We welcome applications from all suitably qualified persons. However, as women are currently under-represented in our workforce, we would particularly welcome applications from women. All appointments will be made on merit.

Applicants should note Allstate NI complete AccessNI background checks on all candidates offered a position.