Content Strategy & Studio Lead

AXA Insurance Plc; Tunbridge Wells; Hybrid; GBP 60,000 - GBP 70,000; Full time

Job summary

A leading insurance firm in Tunbridge Wells is seeking a content marketing leader to oversee the in-house content studio. In this role, you will develop and execute multi-channel content strategies that engage both B2B and B2C audiences. Important responsibilities include managing content creation, leveraging insights for planning, and ensuring compliance within a regulated environment. This position offers a competitive salary, flexible working options, and a comprehensive benefits package.

Benefits

Competitive salary

Annual performance-based bonus

Cash perk car allowance

Contributory pension scheme

Private medical cover

28 days annual leave plus Bank Holidays

Wellbeing services and resources

AXA employee discounts

Qualifications

• Significant experience leading content marketing and editorial teams.
• Proven track record developing multi-channel content strategies.
• Strong experience managing content teams and creative partners.

Responsibilities

• Develop and lead the content strategy for AXA Health.
• Oversee the content lifecycle from strategy to delivery.
• Manage budgets, resources and timelines effectively.

Skills

Content strategy development

Team management

Stakeholder management

Creative leadership

Job description

Description

Do you have significant experience leading content marketing and multi-media production teams? Expert in developing and executing multi-channel content strategies? Experience delivering health content within a regulated environment?

We’re looking for someone to join AXA Health’s Marketing team and lead AXA Health’s in-house content studio team - a centre of excellence for content marketing, editorial, storytelling and production. You’ll deliver compelling, insight-driven content across every channel. Working across both B2B (business to business) and B2C (business to consumer) audiences, you’ll be responsible for the creation of content that informs, inspires and empowers people to take positive action for their health and the health of their business, while strengthening the AXA brand reputation and commercial impact. You’ll oversee the full content lifecycle - from strategy and ideation through to production, publishing, and performance, ensuring our content is relevant, compliant and beautifully executed.

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means either attendance at our Tunbridge Wells office, visiting clients or attending industry events. We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.

What you’ll be doing:

• Develop and lead AXA Health’s content strategy, supporting our reputation and commercial goals.
• Build, manage and evolve a high-performing in-house content studio, integrating creative, editorial and video production expertise.
• Oversee development and delivery of editorial, social and video content for B2B and B2C audiences.
• Manage content creators, both in-house and via external partners.
• Use data, insight and audience segmentation to shape content planning. Continuously optimise output based on analytics and audience feedback.
• Establish best practices for briefing, workflow and governance to improve efficiency and quality.
• Run budgets, resources and timelines effectively, ensuring delivery on time and within budget.

Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we’re able to effectively manage interest. Therefore, if you’re interested in joining us at AXA, please don’t hesitate to apply.

What you’ll bring:

• Significant experience leading content marketing, editorial and content production teams in-house or within a major agency is essential.
• Proven track record developing and executing multi-channel content strategies for consumer brands, ideally in healthcare, insurance or another regulated sector is essential.
• Deep understanding of both B2C and B2B audiences, their motivations and how to tailor content accordingly is key.
• Strong experience managing content teams and creative partners including copywriters, editors, and videographers is required.
• Exceptional editorial and ability to simplify complex or sensitive health topics into clear, human stories.
• Excellent stakeholder management and influencing skills.
• Experience managing budgets and production schedules effectively.
• Collaborative, inclusive leadership style, able to inspire creative excellence and cross-team alignment.

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.

What we offer:

At AXA UK, we’re appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:

• Competitive annual salary of £60,000 - £70,000 dependent on experience
• Annual company & performance‑based bonus
• Cash perk car allowance £5,200
• Contributory pension scheme (up to 12% employer contributions)
• Life Assurance (up to 10 x annual salary)
• Private medical cover
• 28 days annual leave plus Bank Holidays
• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
• Wellbeing services & resources
• AXA employee discounts

To apply, click on the ‘apply for this job’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long‑term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to [e-mail].

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Who we are:

At AXA Health, we’re passionate about helping our members to put their health first, whether that’s individuals and families, small businesses, or huge corporates. From fast access to diagnosis and treatment, to guidance and tools that can help them manage their health every day, not just when there’s a problem, our members can be confident we’ll guide them, every step of the way.