Tour Guide

Aston Villa Fan Consultation Group; Birmingham; On-site; GBP 40,000 - GBP 60,000; Full time

Job summary

A historic football club in Birmingham is looking for a passionate Tour Guide to create memorable experiences at Villa Park. As a frontline ambassador, you will lead diverse groups, sharing the club’s rich heritage and ensuring a memorable visit. Candidates must have strong conversational skills, a flair for storytelling, and excellent customer service. Flexibility for matchday work is essential. Join our vibrant team and enjoy great staff benefits along the way.

Qualifications

• Proven experience as a Tour Guide in a similar role.
• Ability to engage with a varied audience.
• Access to a vehicle or travel to Villa Park.

Responsibilities

• Lead tours at Villa Park, sharing the Club's history.
• Ensure the route is safe and accessible.
• Engage guests with stories and maintain safety.

Skills

Excellent conversational skills

Storytelling flair

Customer service skills

Professional presentation

Flexibility for matchdays

Job description

1. The Department

   Department: Venue Sales & Commercial Development Department

   Hours of Work: Variable hours (including working weekdays, evenings and weekends)

   Contract Type: Permanent

   Salary: £13.45 per hour

   Location: Villa Park

   Closing Date: Sunday 22 February 2026

   The Ticketing Team are responsible for the sale and delivery for all season and matchday tickets across both Premier League, Women Super League (WSL) and U21 fixtures as well as our soccer schools and our Villa Park stadium tours. Our team act as the frontline and shape our fan experience – ensuring that every fan’s journey – from buying a ticket to entering Villa Park – is smooth, welcoming, inclusive and memorable.

2. The Role

   We have an exciting opportunity for a Tour Guide who will create an unforgettable experience at Villa Park as one of English football’s most historic venues. You will be a frontline ambassador for the Club leading groups around Villa Park, walking in the footsteps of our finest players, both past and present. You will stop at points of interest to share stories and bring our Club’s rich heritage to life. You will also blend expert knowledge, humor and personality whilst answering questions with professionalism and keeping our guests safe and co – ordinated at all times.

   You will be responsible for carrying out pre – tour checks, ensuring the full route is safe, inclusive and accessible. During the tour you must have the ability to engage with a wide varied audience and adapt delivery accordingly.

   For further information about the Role, please see the Role Profile.

3. The Person

   You will need proven experience working as a Tour Guide in a similar role and have excellent conversational skills with a flair of storytelling. You will have exemplary customer service skills with passion and enthusiasm to provide unforgettable tour experiences. You will need to be professional and confident whilst presenting, with the ability to adapt your style depending on your audience.

   You will also need to be able to flexibly as the Club requires, this will include Matchday working, evenings and weekends. You must also have access to a vehicle and / or the ability to travel to Villa Park.

4. Why join us?

   There has never been a better time to join Aston Villa Football Club.Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of, and realising our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you\'ll be pleased to hear about our amazing staff benefits you\'ll receive whilst working for us! See our Staff Benefits booklet to find out more.

   As part of your application, please ensure you upload your CV and Cover Letter.

5. Other

   Right to Close Vacancy Posting Early

   The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.

   Equality Statement

   Aston Villa Football Club celebrates the diversity of its Club and embrace equal opportunities for all. We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.

   Safeguarding Statement

   Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club. For more information, please see Aston Villa Football Club | The official club website | AVFC - Safeguarding