Head of CRM & Digital

The Lowry; Salford; On-site; GBP 42,000 - GBP 50,000; Full time

Job summary

A cultural landmark organization in Salford is seeking a Head of CRM & Digital for a maternity cover of 12 months. The role involves leading in the development and delivery of CRM and Digital strategies, ensuring integration across various teams to enhance the customer journey. Candidates should possess experience in CRM strategy development and display collaborative skills. This position offers a competitive salary and numerous staff benefits, including discounts and wellness services.

Benefits

Complimentary and discounted theatre tickets

Free car parking

Paid day off for your birthday

Discounts at bars and restaurants

Access to health and wellbeing services

Group Life Assurance Scheme

Qualifications

• Experience in developing and delivering CRM and Digital strategies.
• Ability to optimize customer journey effectively.
• Collaborative work across different departmental heads.

Responsibilities

• Lead in developing the CRM and Digital strategies.
• Ensure a joined-up approach to digital content and CRM systems.
• Work across the organization to integrate CRM into all aspects.

Job description

Hours: 37.5 hours per week, Monday to Friday

Salary: In the region of £50k, depending on experience, plus staff benefits

Lowry is an internationally acclaimed cultural landmark situated at the heart of MediaCityUK in Salford, one of the world’s most exciting culture and media destinations.

We have an exciting opportunity for a Head of CRM & Digital to join the team to cover a period of maternity leave for 12 months, leading in the development and delivery of the CRM and Digital strategies at Lowry.

You will work across the whole organisation ensuring a joined-up approach to digital content, the website, e-CRM and wider CRM systems. The role will optimise every element of the full customer journey at Lowry.

You will work collaboratively with the other Heads (Communications, Marketing and Ticketing) in the department to ensure that CRM is integrated into every aspect of the teams work, as well as with the wider organisation.

The role has a number of staff benefits including:

• Complimentary and discounted theatre and live event tickets
• Free car parking just a few minutes’ walk from the Lowry building
• Paid day off for your birthday
• Discounts at the bars, restaurant and gift shop located within the Lowry building
• Access to Lowry’s Wellbeing Hub and to other health and wellbeing services, including counselling, physiotherapy and remote GP appointments
• Group Life Assurance Scheme

MediaCityUK is a well-connected destination with a variety of different transport options – bus, car, tram and bike.

The application deadline for this vacancy is Wednesday 25th February 2026.

Interviews will be on Tuesday 3rd March 2026. Please ensure your availability for this date.

For more information, please download the recruitmentpack . To apply for this position please submit your CV and a covering letter by clicking on ‘Apply for this job’ via the vacancy on Lowry’s Careers page. Your application should describe how you would apply your knowledge, experience and skills to fulfil the main duties and responsibilities of the post.

To ensure fairness and to enable us to process your application through our shortlisting exercise, we ask that you remove all personal details (such as name, age, location, ethnicity, marital status etc) from your CV and covering letter before uploading. This reduces the risk of any potential bias during our recruitment process and ensures that all shortlisting is based on skills, experience and suitability for a role. Thank you for your understanding.

Lowry is committed to creating an inclusive workforce by reflecting and representing the diversity of Salford and the UK. We want to attract the broadest range of talented people to be part of Lowry – whether that is to work in our creative or support roles. We particularly encourage applications from the following two people groups who are currently under-represented in our work force and in the wider performing and visual arts sector; those people who experience racism and marginalisation, including those from African, Caribbean, North African, LatinX, South Asian, East Asian and South East Asian heritage and their diasporas, those who are disabled, Deaf and neurodivergent or have long-term health conditions.