CRM & Onsite Merchandising Specialist

AnaVation LLC; Greater London; Hybrid; GBP 30,000 - GBP 35,000; Full time

Job summary

A leading cultural e-commerce company is looking for a detail-oriented CRM & Onsite Merchandising Specialist to join their team. This position plays a crucial role in communicating with customers via email, SMS, and onsite merchandising. Candidates should have 1-3 years of CRM experience and strong organisational skills. The role offers a salary range of £30,000 - £35,000, with opportunities for a hybrid work environment and various benefits.

Benefits

Hybrid work environment

Flexible work from anywhere

Generous pension match

Complimentary tickets to shows

Healthcare cash plan

Annual Professional Development Budget

Qualifications

• Experience in CRM, email marketing, or digital marketing role.
• Interest in customer engagement marketing.
• Ability to read performance metrics and spot patterns.

Responsibilities

• Execute CRM campaigns across email and SMS for promotions.
• Support onsite merchandising and update featured shows.
• Monitor campaign performance metrics.

Skills

Data-driven

Organised

Creative curiosity

Strong communication

Organisational skills

Education

1–3 years of experience in CRM or related role

Tools

CRM tools (e.g. Braze, Iterable)

Basic HTML coding

Job description

About TodayTix Group

TodayTix Group (TTG) is the global e-commerce leader for cultural experiences, designing frictionless discovery and purchase journeys through innovative product design and industry-leading technology. Our portfolio of brands includes TodayTix, New York Theatre Guide, London Theatre, Show-Score, Arthouse, and Secret Cinema—connecting millions of customers with the best in live entertainment.

Powered by vast data and insights, TTG helps theatres, producers, and cultural institutions reach highly engaged audiences and unlock meaningful revenue, transforming how tickets are sold across the world. In 2025, TTG entered a new chapter as part of MARI, the global events and experiences company powering world-defining live experiences. Together, we’re expanding our reach, deepening our impact, and accelerating a shared vision to redefine the event lifecycle through seamless discovery, purchase, and engagement.

Life at TodayTix Group

We thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone to take ownership of their impact — because we\'re building the future of live events, and there’s no script for what comes next.

New joiners are set up for success with a 90-day onboarding journey, complete with clear goals and measurable milestones. We believe feedback fuels growth, so we hold twice-yearly performance reviews focused on impact and development.

Above all, you’ll be working alongside a team of collaborative, passionate, and kind humans who love theatre and live experiences and who support each other just as much as they challenge each other to do great work.

We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.

About the Role

We’re looking for a detail-oriented, analytically minded CRM & Onsite Merchandising Specialist to join our B2C Travel Network team, supporting LondonTheatre.co.uk and NewYorkTheatreGuide.com.

This role sits at the heart of how we communicate with and guide customers—through email, SMS, and onsite merchandising—helping audiences discover the right shows at the right moment. Working closely with our Senior Marketing Manager, you’ll play a key executional role in delivering day-to-day CRM campaigns and onsite updates, while developing the strategic understanding needed to optimise performance over time.

If you’re data-driven, organised, creatively curious, and keen to learn how CRM and merchandising drive real commercial impact, we’d love to hear from you.

Please note: qualified candidates must be based in the greater London area. We encourage collaboration by working a minimum of 2 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week.

The salary range for this role is £30,000 - £35,000 per year.

What Success Looks Like

• Reliable campaign execution — Email, SMS, and onsite merchandising updates are delivered accurately, on time, and aligned to the marketing calendar.
• Data-informed decision making — Campaign performance is tracked, analysed, and used to inform future sends, merchandising choices, and testing ideas.
• Strong commercial support — CRM and onsite placements effectively highlight the right shows, offers, and content to drive engagement and conversion.
• Operational excellence — CRM tools, lists, templates, and calendars are kept organised, documented, and easy for the wider team to work with.
• Growing strategic contribution — Over time, you’re able to proactively suggest improvements to messaging, segmentation, timing, and onsite merchandising based on performance insights.

What You’ll Do

• Execute CRM campaigns across email and SMS, supporting promotional, lifecycle, and editorial communications across both brands.
• Support onsite merchandising, including updating featured shows, placements, and priority content across key site surfaces.
• Build, QA, and schedule campaigns, ensuring accuracy in copy, links, targeting, and tracking.
• Write and adapt clear, engaging, conversion-focused copy aligned to brand tone and campaign objectives.
• Monitor campaign and onsite performance, tracking key metrics such as opens, clicks, conversions, and revenue contribution.
• Assist with campaign reporting, pulling insights and helping translate results into clear learnings and next steps.
• Support structured testing across subject lines, messaging, timing, and merchandising placement.
• Work closely with marketing, content, design, and data partners to deliver campaigns smoothly and consistently.
• Help maintain CRM documentation, calendars, and processes to support team efficiency and scalability.

We\’re Looking For Someone With

• 1–3 years of experience in CRM, email marketing, lifecycle marketing, or a related digital marketing role (including internships or graduate roles with hands-on execution).
• A strong interest in email, SMS, and customer engagement marketing, with a desire to learn how strategy and execution connect.
• Comfort working with data—able to read performance metrics, spot patterns, and ask the right questions.
• Clear written communication skills and an eye for detail, especially when working with copy and links.
• Strong organisational skills and the ability to manage multiple tasks and deadlines in a fast-paced environment.
• A proactive mindset—comfortable taking ownership of tasks and seeking feedback to improve.
• Familiarity with CRM tools (e.g. Braze, Iterable, Salesforce, Mailchimp, or similar) is a plus, but not required.
• Experience with basic HTML coding is a plus, but not required.
• Interest in theatre, live events, travel, or culture is a bonus, but curiosity and commercial thinking matter most.

Good To Know

TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits. Here are some of our favourites:

• Hybrid work environment (blend of in-office and at-home days)
• Up to 4 weeks per year of flexible work from anywhere
• Generous pension match
• Access to a bespoke Pension scheme
• Complimentary tickets to shows and events
• Employee Assistance Programme
• Access to a corporate rate Vitality PMI plan
• Healthcare cash plan
• Season Ticket loans
• Birthday off
• Three months of fully paid Parental Leave
• Employee Charity Donation Matching
• Annual Professional Development Budget
• Cycle to work scheme
• Employee Referral Bonus

TodayTix Group is proud to be an equal opportunity employer, committed to fostering a workplace that celebrates diversity and inclusion. We welcome candidates of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital or veteran status, pregnancy, disability, or any other characteristic protected by law. We are also committed to providing reasonable accommodations for applicants and employees based on their religious practices, mental health, or physical needs.

TTG is dedicated to conducting all aspects of our business ethically and with integrity, in full compliance with the UK Modern Slavery Act 2015. TTG maintains a zero-tolerance approach to modern slavery, human trafficking, forced labour, and any form of exploitation. We extend these high standards to all employees, contractors, partners, and suppliers. Everyone working with or on behalf of TTG must ensure that our operations and supply chains remain free from any practices that could constitute modern slavery or human trafficking.

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