Senior Paid Social Growth Lead | Hybrid & Global Impact

Yoto Limited; United Kingdom; On-site; GBP 60,000 - GBP 65,000; Full time

Job summary

A leading children's audio company seeks a Senior Paid Social Manager to drive their paid media efforts across platforms like Meta and TikTok. This role involves managing full-funnel campaigns, collaborating with creative teams, and maximizing campaign performance. The ideal candidate will have over 7 years of experience in paid social media, strong analytical skills, and expertise in budget management. Join us in fostering a creative and strategic approach to reaching families worldwide.

Benefits

Hybrid working

Private medical insurance

25 days of holiday and birthday off

Employee referral bonus scheme

Volunteering days

Fun perks including a Yoto player

Qualifications

• 7+ years of hands-on experience in paid social media, preferably in a high-growth D2C environment.
• Expert-level knowledge of Meta Ads Manager and TikTok Ads Manager.
• Proficient in Google Analytics 4, Excel/Google Sheets, and data visualization tools.

Responsibilities

• Develop, implement, and manage end-to-end paid social campaigns to meet KPIs.
• Owner of Paid Social budget, ensuring optimal allocation across platforms.
• Present weekly/monthly performance reports to leadership.

Skills

Data analysis

Campaign optimization

Creative collaboration

Budget management

Multi-touch attribution

Tools

Meta Ads Manager

TikTok Ads Manager

Google Analytics 4

Excel

Data visualization tools

Job description

A leading children's audio company seeks a Senior Paid Social Manager to drive their paid media efforts across platforms like Meta and TikTok. This role involves managing full-funnel campaigns, collaborating with creative teams, and maximizing campaign performance. The ideal candidate will have over 7 years of experience in paid social media, strong analytical skills, and expertise in budget management. Join us in fostering a creative and strategic approach to reaching families worldwide.