Fractional Head of AI — Remote, ROI Marketing Leader

Head of AI; Remote; GBP 250,000; Part time

Job summary

A marketing agency is seeking a Fractional Head of AI to lead AI initiatives that drive measurable client performance while improving internal efficiency. The role is part-time and remote, offering a flexible engagement with an OTE of £250k+ pro-rated for part-time. Ideal candidates will possess a strong strategic and commercial mindset, proven leadership in AI within marketing contexts, and excellent communication skills. This role requires collaboration with teams across various channels to optimize resource management and enhance campaign effectiveness.

Benefits

Flexible, fractional engagement

Opportunity to shape AI strategy

Work on impactful AI initiatives

Qualifications

• Proven leadership in AI strategy and hands-on delivery within marketing agencies.
• Strong experience with cross-channel attribution and marketing data integration at scale.
• Demonstrated success applying AI to improve both marketing performance and internal operations.

Responsibilities

• Define and execute an AI roadmap aligned to client performance and agency goals.
• Identify opportunities for AI in attribution modeling and audience targeting.
• Oversee multiple concurrent AI initiatives across client accounts.

Skills

Strategic mindset

Emotional intelligence

Communication skills

Organizational skills

Education

Bachelor’s or Master’s degree in Computer Science, Data Science, or related field

Job description

A marketing agency is seeking a Fractional Head of AI to lead AI initiatives that drive measurable client performance while improving internal efficiency. The role is part-time and remote, offering a flexible engagement with an OTE of £250k+ pro-rated for part-time. Ideal candidates will possess a strong strategic and commercial mindset, proven leadership in AI within marketing contexts, and excellent communication skills. This role requires collaboration with teams across various channels to optimize resource management and enhance campaign effectiveness.