Digital Marketing Executive

Abbots Care Ltd; St Albans; On-site; GBP 25,000 - GBP 30,000; Full time

Job summary

A leading home care provider in St Albans seeks an experienced Digital Marketing Executive to develop and deliver marketing strategies. This role involves managing campaigns across online and offline channels, website optimization, and social media management. Ideal candidates will have at least 2 years’ marketing experience, proficiency in tools like Google Analytics and WordPress, and a degree in Marketing. The position offers a salary between £25,000 and £30,000, along with excellent training and development opportunities.

Benefits

Salary £25,000 – £30,000

Excellent paid training

5-day working week

Ongoing professional development

Discounts with leading brands

Comprehensive training programme

Contributory pension scheme

Excellent career progression opportunities

Friendly and supportive management team

Office dogs to pet!

Qualifications

• At least 2 years’ experience in a marketing role.
• Good understanding of multi-channel marketing methods.
• Experience using platforms such as Google Analytics, WordPress, and CRM systems.

Responsibilities

• Plan, execute, and manage digital marketing campaigns to promote services.
• Support and optimize the website including content creation and SEO.
• Create and manage Meta Ads and PPC campaigns.
• Lead email marketing efforts including data management and segmentation.
• Conduct marketing research to identify trends and customer preferences.
• Manage social media platforms with engaging content.
• Drive website traffic and create compelling content for conversions.
• Monitor KPIs and campaign performance with regular reports.
• Collaborate with internal teams to align marketing with business objectives.
• Plan and coordinate events and outreach to generate leads.
• Support the creation of marketing collateral and presentations.

Skills

Campaign management

Content creation

SEO best practices

Email marketing

Social media management

Data analysis

Education

Bachelor’s degree in Marketing or related qualification

Tools

Google Analytics

WordPress

CRM systems

Job description

Digital Marketing Executive

Location: Head Office, St Albans

Abbots Care is one of the leading home care providers across Hertfordshire, supporting people to live independently in their own homes. We are now looking to recruit an experienced Digital Marketing Executive to join our friendly and supportive head office team in St Albans.

This is an exciting opportunity to play a key role in developing, planning, and delivering digital marketing strategies that strengthen our brand and drive awareness and enquiries across Abbots Care.

The Role

As Digital Marketing Executive, you will be responsible for contributing to and managing comprehensive marketing campaigns across both online and offline channels. Your responsibilities will include:

• Planning, executing, and managing digital marketing campaigns to promote Abbots Care’s services
• Supporting and optimising our website (CMS), including content creation, SEO best practice, and technical optimisation
• Creating or developing skills in Meta Ads and PPC campaigns
• Leading email marketing activity, including data management, segmentation, and nurturing prospects through the sales funnel - work closely with Intake team.
• Conducting marketing research to identify trends, customer preferences, and competitor activity, using insights to inform strategy
• Managing social media platforms, including content creation, scheduling, community engagement, and performance tracking
• Driving website traffic and creating compelling content to engage and convert potential customers
• Monitoring KPIs and campaign performance, providing regular reports and recommendations to improve engagement, leads, and conversions
• Collaborating with internal teams such as new business, operations, and customer service to align marketing with business objectives
• Planning and coordinating events and community outreach initiatives to raise awareness and generate leads
• Supporting the creation of marketing collateral and presentations for new business opportunities, client meetings, and industry events
• Staying up to date with marketing trends, technologies, and best practices within the social care sector

What We Can Offer

• Salary: £25,000 – £30,000 per annum (dependent on experience)
• Excellent paid training and access to diplomas
• 5-day working week
• Ongoing professional development
• Discounts with leading brands
• Comprehensive training programme
• Contributory pension scheme
• Excellent career progression opportunities
• Friendly and supportive management team
• Office dogs to pet!

Minimum Requirements

• At least 2 years’ experience in a marketing role
• Good understanding of multi-channel marketing methods
• Experience using platforms such as Google Analytics, WordPress, and CRM systems
• Bachelor’s degree in Marketing or a related qualification

How to Apply

If this role sounds of interest, please apply via our website or contact our recruitment team on 01727 891004 for more information.