Digital Marketing Executive: Multi-Channel Growth

Abbots Care Ltd; St Albans; On-site; GBP 25,000 - GBP 30,000; Full time

Job summary

A leading home care provider in St Albans seeks an experienced Digital Marketing Executive to develop and deliver marketing strategies. This role involves managing campaigns across online and offline channels, website optimization, and social media management. Ideal candidates will have at least 2 years’ marketing experience, proficiency in tools like Google Analytics and WordPress, and a degree in Marketing. The position offers a salary between £25,000 and £30,000, along with excellent training and development opportunities.

Benefits

Salary £25,000 – £30,000

Excellent paid training

5-day working week

Ongoing professional development

Discounts with leading brands

Comprehensive training programme

Contributory pension scheme

Excellent career progression opportunities

Friendly and supportive management team

Office dogs to pet!

Qualifications

• At least 2 years’ experience in a marketing role.
• Good understanding of multi-channel marketing methods.
• Experience using platforms such as Google Analytics, WordPress, and CRM systems.

Responsibilities

• Plan, execute, and manage digital marketing campaigns to promote services.
• Support and optimize the website including content creation and SEO.
• Create and manage Meta Ads and PPC campaigns.
• Lead email marketing efforts including data management and segmentation.
• Conduct marketing research to identify trends and customer preferences.
• Manage social media platforms with engaging content.
• Drive website traffic and create compelling content for conversions.
• Monitor KPIs and campaign performance with regular reports.
• Collaborate with internal teams to align marketing with business objectives.
• Plan and coordinate events and outreach to generate leads.
• Support the creation of marketing collateral and presentations.

Skills

Campaign management

Content creation

SEO best practices

Email marketing

Social media management

Data analysis

Education

Bachelor’s degree in Marketing or related qualification

Tools

Google Analytics

WordPress

CRM systems

Job description

A leading home care provider in St Albans seeks an experienced Digital Marketing Executive to develop and deliver marketing strategies. This role involves managing campaigns across online and offline channels, website optimization, and social media management. Ideal candidates will have at least 2 years’ marketing experience, proficiency in tools like Google Analytics and WordPress, and a degree in Marketing. The position offers a salary between £25,000 and £30,000, along with excellent training and development opportunities.