Mobile App Engagement Strategist

Automobile Association; Greater London; Hybrid; GBP 100,000 - GBP 125,000; Full time

Job summary

A leading motoring organization is seeking a Mobile App Engagement Manager to enhance customer engagement through innovative app experiences. You will develop strategies to boost app usage, create engaging content, and collaborate with teams to optimize user interaction. The ideal candidate will have a strong background in marketing or customer engagement, creativity in content generation, and the ability to leverage data for performance insights. This role offers a hybrid working model with comprehensive benefits.

Benefits

25 days annual leave plus bank holidays

Worksave pension scheme

Free AA breakdown membership

Discounts on AA products

Employee discount scheme

Company funded life assurance

Learning and development opportunities

Employee Assistance Programme

Qualifications

• Experience working in marketing or customer engagement roles, especially with mobile apps.
• Confidence to generate ideas and experiment with new content formats.
• Organised and proactive mindset to balance priorities.

Responsibilities

• Develop and deliver strategy to grow mobile app engagement.
• Create and optimise engaging content including messaging and notifications.
• Use data and insights to measure performance and improve engagement.

Skills

Marketing experience

Customer engagement

Creative mindset

Data analysis

Stakeholder management

Job description

A leading motoring organization is seeking a Mobile App Engagement Manager to enhance customer engagement through innovative app experiences. You will develop strategies to boost app usage, create engaging content, and collaborate with teams to optimize user interaction. The ideal candidate will have a strong background in marketing or customer engagement, creativity in content generation, and the ability to leverage data for performance insights. This role offers a hybrid working model with comprehensive benefits.