Mobile App Engagement Manager

Automobile Association; Greater London; Hybrid; GBP 100,000 - GBP 125,000; Full time

Job summary

A leading motoring organization is seeking a Mobile App Engagement Manager to enhance customer engagement through innovative app experiences. You will develop strategies to boost app usage, create engaging content, and collaborate with teams to optimize user interaction. The ideal candidate will have a strong background in marketing or customer engagement, creativity in content generation, and the ability to leverage data for performance insights. This role offers a hybrid working model with comprehensive benefits.

Benefits

25 days annual leave plus bank holidays

Worksave pension scheme

Free AA breakdown membership

Discounts on AA products

Employee discount scheme

Company funded life assurance

Learning and development opportunities

Employee Assistance Programme

Qualifications

• Experience working in marketing or customer engagement roles, especially with mobile apps.
• Confidence to generate ideas and experiment with new content formats.
• Organised and proactive mindset to balance priorities.

Responsibilities

• Develop and deliver strategy to grow mobile app engagement.
• Create and optimise engaging content including messaging and notifications.
• Use data and insights to measure performance and improve engagement.

Skills

Marketing experience

Customer engagement

Creative mindset

Data analysis

Stakeholder management

Job description

Location: London (hybrid working 3 office days per week)

Employment Type: Permanent, full time

Think the AA is just about roadside assistance? Think again.

For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Mobile App Engagement Manager means you'll play a crucial role in our success and be part of this exciting motoring journey.

Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.

#LI-Hybrid

This is the job

We’re investing heavily in our mobile app and are looking for a Mobile App Engagement Manager to help create meaningful, engaging experiences for millions of our AA members.

You’ll sit within our Mobile App & Engagement product team, shaping how customers interact with the app through compelling content, timely communications and creative campaigns. Working closely with product, marketing and wider business teams, you’ll help grow engagement, adoption and loyalty across our digital ecosystem.

This is a great opportunity for someone with a strong marketing or customer engagement foundation, a creative mindset, and hands‑on experience working with mobile apps.

What will I be doing?

• Develop and deliver the strategy to grow mobile app engagement, increasing both usage and adoption
• Create and optimise engaging written and video content, including in-app messaging and push notifications
• Partner with Product Owners to align content with new features, updates and releases
• Collaborate across digital, marketing and business teams to promote the app within wider campaigns
• Use data and insight to measure performance, test ideas and continuously improve engagement
• Support the development of new propositions through insight, competitor analysis and creative ideation

What do I need?

• Experience working in marketing, digital or customer engagement roles, with key experience with mobile app environments
• A naturally creative approach, with the confidence to generate ideas and experiment with new content formats
• Practical experience creating or managing digital content that drives customer action
• Comfort working with data and analytics tools to track performance and inform decisions
• Strong stakeholder management skills, with the ability to collaborate at pace across teams
• An organised, proactive mindset, able to balance priorities and take ownership of delivery

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.