Mobile App Engagement Strategist

Automobile Association; Greater London; Hybrid; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading motoring organization in the UK is looking for a Mobile App Engagement Manager to enhance user engagement through creative campaigns and data-driven strategies. In this role, you will develop and implement strategies to grow engagement and adoption of our mobile app, creating content and working closely with cross-functional teams. This position offers a dynamic environment where creativity meets strategic execution and includes comprehensive benefits like generous annual leave and a strong pension scheme.

Benefits

25 days annual leave plus bank holidays

Worksave pension scheme with up to 7% employer contribution

Free AA breakdown membership

Employee discount scheme

Qualifications

• Experience working in marketing or customer engagement roles with mobile app environments.
• Strong stakeholder management skills and the ability to collaborate across teams.
• Comfortable with data analytics tools to track performance.

Responsibilities

• Develop and deliver strategy to grow mobile app engagement.
• Create engaging written and video content.
• Use data insights to measure performance and improve engagement.

Skills

Marketing experience

Customer engagement

Creative mindset

Mobile apps experience

Data analytics

Stakeholder management

Job description

A leading motoring organization in the UK is looking for a Mobile App Engagement Manager to enhance user engagement through creative campaigns and data-driven strategies. In this role, you will develop and implement strategies to grow engagement and adoption of our mobile app, creating content and working closely with cross-functional teams. This position offers a dynamic environment where creativity meets strategic execution and includes comprehensive benefits like generous annual leave and a strong pension scheme.