Senior App Marketing & Growth Lead (ASO + Subscriptions)

Dubizzle Limited; Greater London; Hybrid; GBP 34,000 - GBP 40,000; Full time

Job summary

A leading marketing company in the UK is seeking a Senior App Marketing Executive to drive growth across our app portfolio. This role requires expertise in app ecosystems and digital marketing campaigns. You will manage app store optimization and collaborate with cross-functional teams to enhance acquisition and monetization strategies. The ideal candidate will bring strong analytical skills and proven experience in consumer subscription businesses. Flexible working and a supportive environment are offered.

Benefits

25 days holiday plus birthday leave

Flexible working and early finish Fridays

Competitive pension plans

Cycle to work scheme

Tailored training and development

Qualifications

• Proven experience in digital marketing campaigns within a consumer subscription or digital media business.
• Deep understanding of ASO and in-app monetization.
• Strong analytical and reporting skills.

Responsibilities

• Manage and grow app store marketing strategy across multiple apps.
• Support the Acquisition team in planning app marketing campaigns.
• Collaborate with design to create multi-channel campaign assets.
• Manage App Store Optimization across keyword strategy and creative optimization.
• Grow subscriber LTV and optimize CACs.

Skills

Digital marketing campaigns

APO and mobile performance marketing

Analytical and reporting skills

Communication skills

Organizational skills

Tools

AppsFlyer

Google App Campaigns

Apple Search Ads

Job description

A leading marketing company in the UK is seeking a Senior App Marketing Executive to drive growth across our app portfolio. This role requires expertise in app ecosystems and digital marketing campaigns. You will manage app store optimization and collaborate with cross-functional teams to enhance acquisition and monetization strategies. The ideal candidate will bring strong analytical skills and proven experience in consumer subscription businesses. Flexible working and a supportive environment are offered.