Group Brand Manager

Sports Tech Group; London; On-site; GBP 50,000 - GBP 80,000; Full time

Job summary

An established lifestyle fashion brand is seeking a dynamic Group Brand Manager to elevate its brand identity across various channels. This role involves shaping the voice of a beloved retail name, leading seasonal campaigns, and ensuring consistency in brand messaging. The ideal candidate will blend strategic thinking with hands-on brand guardianship, working closely with creative and marketing teams. If you have a passion for fashion and a knack for storytelling, this is a unique opportunity to make a significant impact in a creative and commercial environment.

Qualifications

• Experience in fashion, lifestyle, or premium retail marketing.
• Strong storytelling instincts with a passion for British style.

Responsibilities

• Lead the development and execution of a cohesive brand strategy.
• Ensure brand integrity across all customer-facing activities.

Skills

Brand Strategy

Marketing

Storytelling

Cross-Functional Collaboration

Agency Management

Education

Degree in Marketing or Business

Job description

A lifestyle fashion brand is looking for an accomplishedGroup Brand Managerto take the reins of its brand identity and drive its evolution across multiple channels and markets. With a loyal customer base, a strong sense of style, and ambitious plans for future growth, this is a rare opportunity to shape the voice and vision of a well-loved retail name.

Working at the heart of the business, the Group Brand Manager will lead the development and execution of a cohesive brand strategy, championing consistency across retail, digital, campaign, and comms touchpoints. Working alongside the senior leadership team, this person will be the brand's custodian, ensuring it stays relevant, resonant, and distinctly British in a competitive landscape.

What's involved:

• Owning and evolving the brand identity, values and messaging across all customer-facing activity
• Leading seasonal brand campaigns and product storytelling, in partnership with creative, marketing and e-commerce teams
• Acting as the internal voice of the brand, ensuring consistency across departments and geographies
• Working with insight, retail and merchandising teams to understand consumer behaviours and align brand activity with commercial objectives
• Managing relationships and providing clear, inspiring briefs for creative development
• Ensuring brand integrity across packaging, in-store environments, social, and influencer activity

What they're looking for:

• A brand-led marketer with experience in fashion, lifestyle or premium retail
• Someone confident leading brand strategy and bringing ideas to life across multiple platforms
• A collaborative operator who thrives in a cross-functional role and can influence at all levels
• Experience managing agencies and creative partners
• Strong storytelling instincts, with a passion for British style and customer insight

This is a brilliant opportunity for someone who wants to make their mark-blending strategic thinking with hands-on brand guardianship in a creative, commercial environment.