Trade Marketing Manager

Shark Clean; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading home appliance company based in London seeks a dynamic Trade Marketing Manager to enhance partnerships with key UK&I retailers. The role focuses on developing trade marketing strategies, managing budgets, and driving performance through data insights. Candidates should have strong retail marketing experience, excellent stakeholder management skills, and a data-driven approach to optimize campaigns. The position offers a hybrid work model, competitive benefits, and the chance to contribute to a diverse and inclusive culture.

Benefits

Competitive health insurance

Paid time off

Employee stock purchase options

Wellness programs

Employee discounts on products

Qualifications

• Experience with major UK&I retailers and joint business planning.
• Ability to influence stakeholders both internally and externally.
• Strong understanding of ROAS and performance marketing metrics.

Responsibilities

• Lead trade marketing strategy for Shark & Ninja brands.
• Own retailer marketing initiatives and execution plans.
• Collaborate with cross-functional teams to align marketing efforts.

Skills

Retail Marketing Expertise

Stakeholder Management

Data-Driven Decision Making

Budget Management

Cross-Functional Collaboration

Job description

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

We are seeking a dynamic and commercially driven Trade Marketing Manager to own and manage the marketing relationship for a mall cluster of our key UK&I retail partners. In this high-impact role, you will lead the trade marketing strategy for the Shark & Ninja brands for these partners across all relevant categories. You'll bring an integrated marketing mindset, ensuring all retail activities align with broader brand and business objectives. The position is based in our central London office (Hybrid - 3 days a week).

What You'll Do

• Retail Partner Leadership:
  Serve as the primary marketing lead for your cluster, owning the relationship and end-to-end planning, execution, and optimisation of retailer marketing initiatives.
• Brand Leadership:
  Lead trade marketing strategy and execution for the Shark & Ninja brands.
• Omnichannel Marketing & Digital Commerce
  • Lead activation across retailer media ecosystems (e.g. onsite, offsite, CRM, and data-led targeting)
  • Partner with retailer category managers and digital teams to optimise the digital content, and conversion across key partners.
• Budget tracking & Commercial Accountability
  • Apply an integrated marketing lens to the planning and execution of Co-op and other marketing budgets to maximise return and alignment across channels.
  • Own trade marketing performance for your retail accounts, with clear accountability for ROI, incremental revenue, and commercial delivery against targets.
• Data-Driven Optimisation:
  Leverage internal data and insights from retailers and third-party vendors to optimise return on ad spend (ROAS) and drive continuous improvement.
• Cross-Functional Collaboration:
  • Work closely with the Sales team to ensure trade marketing plans support and enhance commercial targets.
  • Partner with Category Marketing, Brand, Retail Display, Field Marketing, Strategy, Sales, and Analytics to ensure alignment with cross-category product launches and brand campaigns.
  • Align trade marketing investments with UKI Media, Social, and PR teams to ensure unified and impactful customer-facing messaging.
• Global Collaboration:
  Work with Trade Marketing colleagues across international markets to share learnings, best practices, and drive continuous improvement.

What You'll Bring

• Experience working with major UK&I retailers and navigating complex joint business planning environments.
• Proven ability to plan across multiple categories within a brand portfolio, managing and balancing complex budget allocations.
• Proven ability to influence internal and external stakeholders.
• Strong understanding of ROAS and performance marketing metrics.
• A highly inquisitive mindset with a data-driven approach to problem solving and optimisation.
• Comfortable operating in a fast-paced, agile environment with the ability to pivot plans quickly.
• Excellent stakeholder management and communication skills – able to tailor narratives to different audiences and influence across functions.
• A growth-oriented, 'explorer' mindset – forward-thinking, innovative, and never complacent.
• Outcome-focused – prioritising goals over rigid plans and comfortable with changing direction when new insights or challenges emerge.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]