Go-to-Market Lead — Health & Wellness Growth

Eucalyptus; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A digital healthcare company in the UK is seeking a brand strategist to develop compelling narratives and value propositions. The role involves working cross-functionally to enhance patient experiences and ensure aligned messaging across various platforms. With 7–10 years of experience required, candidates should excel in fast-paced environments and have a strong background in women's health and wellness. This position offers a hybrid work model with a focus on personal and professional growth.

Benefits

Private health insurance

Annual development budget

Flexible work environment

25 days of holiday

Qualifications

• 7–10+ years in brand strategy, creative strategy, proposition design, or product marketing.
• Ability to transform complex problems into compelling storytelling.
• Experience building propositions and positioning from the ground up.

Responsibilities

• Craft the narrative for the brand architecture.
• Shape value propositions based on patient insights and feedback.
• Guide creative direction for campaigns and patient touchpoints.

Skills

Brand strategy

Creative direction

Proposition development

Product marketing

Cross-functional collaboration

Job description

A digital healthcare company in the UK is seeking a brand strategist to develop compelling narratives and value propositions. The role involves working cross-functionally to enhance patient experiences and ensure aligned messaging across various platforms. With 7–10 years of experience required, candidates should excel in fast-paced environments and have a strong background in women's health and wellness. This position offers a hybrid work model with a focus on personal and professional growth.