Lead Generation Specialist

Surplex GmbH; Bracknell; On-site; GBP 30,000 - GBP 40,000; Full time

Job summary

A leading auction platform provider is seeking a sales and marketing professional with 2–3 years of experience in lead generation and campaign management. The role involves identifying customer profiles, managing sales pipelines, and developing marketing campaigns. Candidates should possess strong digital skills, excellent communication abilities, and a results-driven mindset. This position is based in Bracknell, England, and offers the opportunity to work in a dynamic environment focused on growth.

Qualifications

• 2–3 years of experience in lead generation and campaign management.
• Strong digital affinity with a commercial mindset.
• Excellent analytical and communication skills.

Responsibilities

• Identify ideal customer profiles through market analysis.
• Own and manage the pipeline of potential sellers.
• Establish and develop new business relationships.

Skills

Lead generation

Campaign management

Analytical skills

Communication skills

Digital marketing

Content creation

Job description

Responsibilities

• Identify ideal customer profiles through market analysis and industry trends, supporting the introduction of our broker model where applicable.
• Own and manage the pipeline of potential sellers by region and industry to ensure sustainable business growth.
• Establish and develop new business relationships through direct outreach (phone, email, LinkedIn, events), including lead qualification.
• Convert marketing-generated leads into sales opportunities and collaborate closely with Business Development Representatives (BDRs) to close deals.
• Develop new lead-generation methods, analyse acquisition performance, and jointly monitor the sales pipeline with Sales and Marketing teams.

Bidder Marketing

• Support the central marketing team in achieving country-specific KPIs.
• Identify and develop new local marketing opportunities.
• Plan, launch, monitor, and evaluate tailored campaigns for large, high-profile auctions.
• Improve local advertising through content creation, optimization, and translations.
• Increase brand awareness in collaboration with local PR through articles, whitepapers, blogs, and videos.
• Manage regional social media channels to ensure consistent brand positioning and increased engagement.
• Analyse seller and bidder dashboards to identify growth opportunities for marketing and sales.
• Act as the main marketing point of contact for sales colleagues and support the maintenance of auction quality.
• Collaborate with the central marketing team to share best practices.
• Work closely with the central performance marketing and CRM teams on seller and bidder campaigns.
• Develop country- and industry-specific sales presentations and pitch decks.

What we’re looking For

• A hands-on and versatile sales/marketing professional with 2–3 years of experience in lead generation and campaign management.
• Strong digital affinity and a results-driven, commercial mindset.
• Excellent analytical and communication skills to generate insights and support cross-functional collaboration.
• Proven experience in content creation, localized campaign optimization, and social media management.