Brand Editor

LADbible Group; Manchester; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading digital media company in Manchester is looking for a Brand Editor to spearhead Tyla's editorial output. The role involves leading social editors, enhancing content quality, and driving audience growth while ensuring brand visibility. Candidates should possess leadership experience, a solid understanding of digital publishing, and strong analytical skills to guide decisions across multiple platforms. Join a dynamic environment that embraces diversity and promotes an inclusive workforce.

Benefits

Blended working model

Qualifications

• Management experience within an editorial team is essential.
• Deep understanding of digital publishing including SEO is preferred.
• Experience with social media, especially Facebook, is a plus.

Responsibilities

• Lead and manage a team of social editors.
• Optimize content performance across platforms.
• Collaborate to execute the editorial strategy.

Skills

Proven management experience

Strong leadership and communication skills

Understanding of digital publishing

Audience insight skills

Job description

Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – we reach 1 billion people each and every month. Our mission is to give the youth generation a voice by building communities that laugh, think and act. Using all major platforms, we’ve rapidly risen to become one of the world's largest publishers.

We’re looking for an ambitious, creative and data-driven Brand Editor to lead the editorial output for Tyla, commissioning and sourcing standout content while managing a talented team of editors.

Tyla’s mission is to become the leading voice in female lifestyle content for the social generation – and this role is central to making that happen. You’ll be responsible for driving audience growth, content quality and brand visibility across platforms, ensuring everything we publish is relevant, engaging and unmistakably Tyla.

You’ll report into the Head of Content, line-manage our Tyla Social Editors, and work closely with the Editorial Lead for Tyla, Head of Audience, and other senior editorial stakeholders to shape and deliver our editorial strategy.

What you’ll be doing

• Leading and managing a team of social editors to deliver high-performing content across platforms including Facebook, Reddit, Threads and more
• Using expert platform knowledge to optimise content performance and audience engagement
• Collaborating with senior stakeholders and Tyla journalists to plan, coordinate and execute the brand’s editorial strategy
• Working closely with the Editorial Lead for Tyla to grow and evolve the brand
• Owning key operational responsibilities such as rotas, performance development and team wellbeing
• Ensuring all web and social content meets Tyla’s editorial standards and resonates with target audiences
• Delivering core KPIs against audience growth targets, using analytics to inform editorial decisions
• Owning and innovating the full Tyla content journey — from ideation and production to distribution and analysis
• Championing a positive, collaborative and high-performance culture across the Tyla team
• Supporting the Head of Content with key projects and strategic improvements

What we’re looking for

• Proven management experience within an editorial team, with strong leadership and communication skills
• A deep understanding of digital publishing, including SEO and social media best practice
• Experience running or contributing to a Facebook page (preferred)
• Strong cross-platform experience, including Reddit, Threads and emerging platforms
• A track record of working with top-class publishers, ideally within the female lifestyle space
• Strong audience insight skills, with confidence using data and analytics to guide decisions
• An open, collaborative approach and the ability to work effectively with stakeholders across the business

At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.