Channel Manager - Instagram Social Video

LADbible Group; Manchester; Hybrid; GBP 35,000 - GBP 50,000; Full time

Job summary

A leading social media publisher in Manchester is seeking a Social Media Channel Manager to oversee an Instagram channel. The role involves managing content strategy, leveraging analytics, and ensuring high-quality, engaging posts targeted at a youth audience. The ideal candidate should have proven experience in social media management, a strong understanding of the Instagram ecosystem, and excellent communication skills. The company embraces a blended working model, allowing flexibility in the workplace.

Qualifications

• Proven experience managing Instagram channels in a media environment.
• Strong editorial eye for 16–34-year-olds.
• Excellent understanding of Instagram algorithms.
• Confidence using audience insights to guide decisions.
• Comfortable producing original content when needed.

Responsibilities

• Manage a LADbible Instagram channel, ensuring quality and performance.
• Develop original formats for social video.
• Maintain content schedule with diverse content types.
• Utilise analytics for decision-making.
• Identify trends for platform-native content.
• Collaborate with teams for best-in-class output.

Skills

Managing Instagram channels

Understanding of audience engagement

Knowledge of Instagram ecosystem

Using performance data

Creative thinking

Communication skills

Tools

Adobe Suite

Video Editing Software

Job description

Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – we reach 1 billion people each and every month. Our mission is to give the youth generation a voice by building communities that laugh, think and act. Using all major platforms, we’ve rapidly risen to become one of the world's largest publishers.

About the Role

We’re entering a new phase of growth across social video, with a sharper focus on original formats, repeatable IP and platform‑first storytelling…

We’re looking for a Social Media Channel Manager to take ownership of one of LADbible’s flagship Instagram channels, shaping its editorial voice, content strategy and growth trajectory.

Working closely with Editorial, Video, Commercial and Audience teams, you’ll be responsible for delivering best‑in‑class social content at scale. This role blends creative instinct with platform expertise, driving daily output, developing original ideas, spotting cultural moments early and using performance data to constantly refine what we publish.

What the opportunity looks like

• Own the day-to-day management of a LADbible Instagram channel, ensuring consistent quality, tone and performance.

• Pitch, develop and evolve original formats and IP designed specifically for social video.

• Oversee and maintain the content schedule, balancing original, UGC, aggregated and commercial content.

• Utilise analytics not just for reporting, but to actively inform commissioning decisions, formats and posting strategy.

• Identify trends, conversations and viral moments early, translating them into platform-native content.

• Work closely with Editorial, Video, Commercial and wider teams to deliver a synchronised, best‑in‑class output.

• Support branded and commercial content by ensuring integrations feel native, effective and audience‑first.

• Confidently work across image, video and camera‑facing content when required.

Skills and experience we'd like you to have

• Proven experience managing and growing Instagram channels, ideally in a publisher or media environment.

• A strong editorial eye with a deep understanding of what resonates with 16–34‑year‑old audiences.

• An excellent understanding of Instagram’s ecosystem, algorithms and content distribution mechanics.

• Confidence using performance data, audience insights and user psychology to guide decisions.

• A creative thinker who can turn ideas into repeatable formats, not just one‑off posts.

• Comfortable being camera‑facing and producing original content when needed.

• An understanding of media law and publishing best practice.

• Impeccable communication skills, both written and verbal.

• Adobe Suite (Photoshop, Premiere Pro, After Effects) and video editing experience (desirable but not essential).

• Experience working across additional platforms such as TikTok or YouTube Shorts is a bonus!.

LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.