National Account Manager - B2C Retail Sales

One Retail Group; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading international retailer is seeking a National Account Manager for its B2C retail channel in the UK and beyond. The role involves creating and implementing sales strategies, driving partnerships, and maximizing profitability by building strong relationships with major retail accounts. Ideal candidates will have significant experience in B2C retail, strong negotiation skills, and a proven ability to drive results in a fast-paced environment. This position offers hybrid working and the opportunity to make a significant impact on the company's growth.

Qualifications

• Significant experience in B2C retail management.
• Proven track record with major UK retail accounts.
• Strong understanding of multichannel retail environments.

Responsibilities

• Own national B2C retail sales strategy.
• Identify and win retail partnerships.
• Manage pricing and commercial relationships.

Skills

Senior account management

Negotiation

Retail strategy development

Business development

Commercial acumen

Job description

Role: National Account Manager – B2C Retail

Location: UK (Hybrid / UK, EU & US remit)

We are looking for a senior, commercially sharp National Account Manager to build and scale One Retail Group’s B2C retail channel across the UK, Europe and the US. This is a newly created, standalone role with a clear mandate: win national retail listings, drive sell-through, and grow long-term, profitable partnerships across high-value B2C retail accounts.

This role is not about account maintenance. It is about creation, momentum, and results. You will take ownership of the full end-to-end B2C retail sales cycle, from identifying and targeting the right partners, through negotiation and launch, to long-term account development and international expansion.

You will operate at senior level with retail buyers and category leaders across DIY, lifestyle, discount, grocery, and electrical sectors. Combining strategic thinking with hands‑on execution, you will shape how One Retail Group shows up in physical retail, complementing our marketplace‑led strength with a scalable, high‑performing B2C retail presence.

This role suits a proven commercial operator who thrives in autonomy, enjoys building from scratch, and is motivated by opportunity, ownership, and impact.

Key Responsibilities:

National B2C Retail Strategy & Growth:

• Own and deliver the national B2C retail sales strategy, fully aligned with One Retail Group’s commercial and growth objectives.
• Define target retail segments, priority accounts, and route‑to‑market strategies across the UK, with scope to expand into EU and US markets.
• Build a clear pipeline of high‑potential national retail partners and convert opportunities into sustainable revenue streams.

New Business Development & Listings:

• Identify, target, and win national retail partnerships across DIY, lifestyle, discount, grocery, and electrical sectors.
• Lead all aspects of new business development, from market mapping and prospecting through to pitch, negotiation, and contract closure.
• Develop compelling proposals, range strategies, and commercial models that secure listings and set accounts up for long‑term success.

Account Ownership & Commercial Execution:

• Own the full commercial relationship with retail partners, managing pricing, margins, promotions and growth plans.
• Drive distribution growth, range expansion, and promotional effectiveness to maximise sell‑through and profitability.
• Build strong senior‑level relationships across buying, category, commercial and supply chain functions within retail partners.

Cross‑Functional Collaboration & Delivery:

• Work closely with marketing, operations, supply chain and product teams to deliver seamless, commercially aligned retail launches.
• Ensure retail partners receive best‑in‑class execution, from availability and forecasting to promotional planning and performance tracking.
• Maintain accurate forecasting, performance reporting and pipeline visibility to support decision‑making and investment prioritisation.

International Expansion:

• Identify and pursue opportunities to extend B2C retail partnerships into EU and US markets.
• Adapt propositions, pricing and commercial structures to suit different international retail environments and customer expectations.

Ideal Candidate:

• Significant experience in a senior National Account Manager or Key Account Manager role within B2C retail.
• Proven track record of winning listings and driving growth with major UK retail accounts.
• Deep understanding of multichannel retail environments and how to drive sell‑through in‑store and online.
• Strong experience across DIY, lifestyle, discount, grocery and electrical retail sectors.
• Highly commercial, with demonstrable success in negotiation, pricing and margin modelling and business case development.
• Comfortable operating autonomously in a standalone role, building structure, strategy and pace from the ground up.
• Experience working with trade and wholesale customers such asfix, Travis Perkins, builders’ merchants or similar is advantageous.
• Exposure to EU and/or US retail markets or scaling new channels is highly desirable.
• Entrepreneurial mindset with a strong results orientation and a bias towards action.

Who is One Retail Group?

One Retail Group is an international online retailer, brand owner and marketplace specialist. Our story is humble, growing from a single product launched in 2013, we now own multiple brands in the home appliance, lifestyle and personal care categories. Our future is exciting as we strive to launch onto new platforms and expand our operations even further across the globe.

We work at pace, we learn fast, where necessary we fail fast. This role will provide you with the chance to leave your mark and make a difference to a very exciting company. We’re proud of our collaborative team and continued high standards as we work together to achieve our shared ambitious goals.