Performance & Social Growth Manager

MoreYoga; Greater London; Hybrid; GBP 35,000 - GBP 45,000; Full time

Job summary

A dynamic yoga studio chain in London is seeking a Performance & Social Growth Manager to own social and paid performance as core acquisition channels, linked to membership growth. This role demands a data-driven mindset, with direct accountability for outcomes like member acquisition and growth efficiency. You will drive innovative strategies and gain clear career progression as the company continues to expand its studios rapidly. Join a growth-stage environment with real impact and opportunities for advancement.

Benefits

Free yoga membership across all studios

Performance-led incentives

Growth potential

Qualifications

• Proven experience in managing paid performance channels.
• Ability to drive membership growth through innovative strategies.
• Strong analytical skills and a data-driven mindset.

Responsibilities

• Own organic social & paid performance as a primary acquisition driver.
• Drive consistent net new memberships across locations.
• Control CPA, volume, and efficiency with a focus on sustainable growth.

Skills

Social media strategy

Data analysis

Paid advertising

Growth marketing

Customer targeting

Tools

Meta

TikTok

Job description

Job Overview

MoreYoga is a high-growth, multi-site membership business with 40+ studios across London and an ambitious expansion plan, opening 8–12 new studios per year.

This role is built specifically for this phase of growth.

As Performance & Social Growth Manager, you will own social and paid performance as core acquisition channels, tightly linked to month-to-month membership growth across existing and newly launching studios.

This is not a support role and not a content production role. This is a hands-on scale role. You will have clear ownership of outcomes - net new members, CPA, and growth efficiency - with the expectation that strong performance leads to rapid progression as marketing investment and complexity increase. You will be accountable for outcomes: member growth, efficiency, and scale.

This is not a content creation or community management role.

Position: Performance & Social Growth Manager
Location: London-based (Hybrid – minimum 3 days per week in-office)
Hours: Full-time, 37.5 hours per week
Salary: From £35k per annum for London-based applicants, dependent on experience
Department: Marketing & Growth
Reports to: CMO / Head of Growth
Deadline for applications: 25 January 2026

You are our Growth Driver & Scale Builder

As the Growth Driver & Scale Builder, your superpower is turning social and paid performance into a predictable engine for member growth across a fast-expanding studio estate. You don’t post for the sake of posting - you build systems, spot patterns, and scale what works. You understand that real growth comes from the intersection of creative insight, commercial thinking, and relentless optimisation.

You think in funnels, not formats. You see Meta, TikTok, and emerging platforms not as channels, but as distribution engines - places where the right message, at the right moment, can unlock meaningful, measurable member growth. You’re driven by outcomes: net new members, efficient CPA, and sustained scale.

What sets you apart is your pace and ownership mindset. You’re comfortable making fast decisions based on data, testing constantly, and doubling down quickly when something works. You test relentlessly, learn fast, and act decisively. You know that growth-stage businesses don’t win through perfect plans - they win by executing, iterating, and scaling.

You enjoy being close to the numbers and closer to the outcome. You don’t manage growth from a distance - you own it, tracking CPA, volume, and efficiency at a studio-by-studio level and scaling what works, quickly.

In a business that’s opening 8–12 new studios per year, you thrive on momentum. You want responsibility, visibility, and the chance to build something that grows alongside you. For you, growth isn’t just a metric - it’s a mindset.

What You’ll Own

Member Growth & Acquisition

• Own organic social & paid performance as a primary acquisition driver across our studio estate

• Drive consistent net new memberships, tied directly to studio-level performance

• Control CPA, volume, and efficiency with a clear focus on sustainable growth

• Scale winning campaigns rapidly across new and existing locations

Distribution, Testing & Scale

• Lead paid & organic strategy across Meta, TikTok, and emerging platforms.

• Build and optimise full-funnel journeys (awareness → consideration → conversion)

• Run continuous testing across creative, audiences, messaging, offers, and spend

• Make fast, informed decisions based on performance data

Performance-Led Direction (Not Content Production)

• Work closely with our in-house creative team to brief performance-led ideas

• Use data to shape hooks, formats, messaging, and calls to action

• Identify winning creative patterns and turn them into repeatable, scalable formats

Performance Insight & Accountability

• Own clear, actionable reporting on net new members, CPA, and channel contribution

• Feed performance insights directly into studio launch plans and quarterly growth priorities

• Be visibly accountable for results - what’s working, what’s not, and what’s next

Customer Segmentation & Targeting

• Collaborate with the content team to design and execute marketing campaigns aimed at engaging and converting specific audiences

• Tailor messaging to specific customer segments based on data-driven insights.

• Conduct customer segmentation analysis to develop personalised marketing campaigns that improve customer engagement and conversion rates.

Progression & Upside

This role is designed to grow as MoreYoga grows.

As the studio estate, marketing investment, and channel complexity increase, there is a clear pathway into broader performance or growth leadership. The scope will expand with demonstrated results - not time served. Strong performance will be recognised quickly through increased responsibility, influence, and compensation.

Strong performers will gain:

• Increased ownership across channels and budgets

• Greater influence on growth strategy and expansion planning

• Clear financial and role progression aligned to impact

Who This Role Is For

This role suits someone who thrives in a scale-up environment, wants ownership, and is motivated by impact and progression.

If you enjoy moving fast, being accountable, and building growth engines that scale, you’ll feel at home here.

Why Join MoreYoga?

• A genuine growth-stage business — not a static brand role

• Direct exposure to rapid studio expansion (8-12 per year)

• Clear ownership, accountability, and progression upside

• Performance-led incentives with real impact

• Free yoga membership across all studios