Content Strategy Architect — Hybrid, Global Impact

GFL Environmental Inc.; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading marketing and advertising agency seeks a Content Architect to provide strategic direction for high-performance marketing assets. The role requires partnering with clients to ensure alignment with their objectives and to enhance asset quality. Responsibilities include defining asset scopes, guiding teams based on audience insights, setting KPIs for measurement, and recommending optimizations. Applicants should possess strong communication and leadership skills and be able to build productive relationships while driving collaboration across teams.

Qualifications

• Ability to build productive relationships with clients and colleagues.
• Strong presentation skills and the ability to convey ideas effectively.
• Experience with audience-focused marketing strategies.

Responsibilities

• Define Audience First asset scope with agency teams.
• Guide asset development through audience insights.
• Set KPIs with clients for measuring campaign effectiveness.
• Provide optimization recommendations based on performance data.

Skills

Effective communication

Audience insight application

Collaboration

Leadership

Presentation skills

Job description

A leading marketing and advertising agency seeks a Content Architect to provide strategic direction for high-performance marketing assets. The role requires partnering with clients to ensure alignment with their objectives and to enhance asset quality. Responsibilities include defining asset scopes, guiding teams based on audience insights, setting KPIs for measurement, and recommending optimizations. Applicants should possess strong communication and leadership skills and be able to build productive relationships while driving collaboration across teams.