Hybrid Social Strategy Lead — Wellness Brand Growth

Will Powder Limited; United Kingdom; Hybrid; GBP 50,000 - GBP 70,000; Full time

Job summary

A wellness brand is seeking a Social Strategy Lead to develop and implement an innovative social media and community strategy. This role involves ensuring alignment with brand objectives, leading cross-platform strategies, and reporting insights to senior stakeholders. Candidates must have at least 5 years of experience in leading social media for a consumer brand, particularly in the wellness sector. Strong communication skills and data analysis capabilities are essential, offering a hybrid working environment.

Qualifications

• Minimum 5 years’ experience leading social media for a consumer brand (B2C essential).
• Proven experience owning social and community strategy, not just execution.
• Strong understanding of brand voice, community building and audience engagement.

Responsibilities

• Develop and implement a clear social and community strategy aligned with brand and business objectives.
• Define channel roles, content pillars and audience strategy across social platforms.
• Ensure social activity supports launches, campaigns, and brand storytelling.

Skills

Experience leading social media for a consumer brand

Owning social and community strategy

Understanding of brand voice and audience engagement

Confidence working with performance data

Excellent written communication

Experience in wellness or mission-led brands

Experience in fast-growth businesses

Job description

A wellness brand is seeking a Social Strategy Lead to develop and implement an innovative social media and community strategy. This role involves ensuring alignment with brand objectives, leading cross-platform strategies, and reporting insights to senior stakeholders. Candidates must have at least 5 years of experience in leading social media for a consumer brand, particularly in the wellness sector. Strong communication skills and data analysis capabilities are essential, offering a hybrid working environment.