Social Media Strategist

Will Powder Limited; United Kingdom; Hybrid; GBP 50,000 - GBP 70,000; Full time

Job summary

A wellness brand is seeking a Social Strategy Lead to develop and implement an innovative social media and community strategy. This role involves ensuring alignment with brand objectives, leading cross-platform strategies, and reporting insights to senior stakeholders. Candidates must have at least 5 years of experience in leading social media for a consumer brand, particularly in the wellness sector. Strong communication skills and data analysis capabilities are essential, offering a hybrid working environment.

Qualifications

• Minimum 5 years’ experience leading social media for a consumer brand (B2C essential).
• Proven experience owning social and community strategy, not just execution.
• Strong understanding of brand voice, community building and audience engagement.

Responsibilities

• Develop and implement a clear social and community strategy aligned with brand and business objectives.
• Define channel roles, content pillars and audience strategy across social platforms.
• Ensure social activity supports launches, campaigns, and brand storytelling.

Skills

Experience leading social media for a consumer brand

Owning social and community strategy

Understanding of brand voice and audience engagement

Confidence working with performance data

Excellent written communication

Experience in wellness or mission-led brands

Experience in fast-growth businesses

Job description

Location

Hybrid/ Flexible

WillPowders is a science-driven, biohacking and wellness brand founded by Sunday Times No. 1 bestselling author Davinia Taylor. We have a no-nonsense mission to help people feel and think their best. Our products do the heavy lifting, but it’s the knowledge and tools we share that put the power back in people’s hands, helping them take back control of their own well-being.

We’re growing fast, fuelled by a passionate community and strong brand momentum

About the Role

We are looking for an experienced Social Strategy Lead to own and evolve WillPowders’ social media and community strategy.

This is a strategic role responsible for setting direction, defining standards and leading social as a core brand and growth channel. You will work alongside an existing Social Media Manager, who supports content creation, scheduling and day-to-day execution, and alongside community-focused roles that manage frontline engagement.

Key Responsibilities

Social & Community Strategy

• Develop and implement a clear social and community strategy aligned with brand and business objectives
• Define channel roles, content pillars and audience strategy across Instagram, Facebook, TikTok and emerging platforms
• Ensure social activity supports launches, campaigns, commercial moments and brand storytelling
• Act as the senior owner of social within the marketing function
• Work closely with PR, performance marketing and events teams to ensure joined-up execution
• Brief designers, creators and freelancers where required

Content Direction & Oversight

• Set content strategy and creative standards across social channels
• Contribute to ideation and messaging where needed, without being solely responsible for execution
• Use community insight and feedback to inform content, education and product storytelling
• Define relevant KPIs across engagement, growth, sentiment and contribution to wider marketing goals
• Analyse performance data to identify trends, opportunities and areas for improvement
• Report insights and recommendations clearly to senior stakeholders

Skills & Qualifications

• Minimum 5 years’ experience leading social media for a consumer brand (B2C essential)
• Proven experience owning social and community strategy, not just execution
• Strong understanding of brand voice, community building and audience engagement
• Confidence working with performance data and translating insight into action
• Excellent written communication and sound judgement
• Experience within wellness, health, lifestyle or mission-led brands
• Experience working in a fast-growth or founder-led business