Head of Sales

Easyfairs UK & Global; Twickenham; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading event company in Twickenham is seeking a Head of Sales for their Process Portfolio. This senior leadership position requires a strong background in B2B sales management, with responsibilities including driving sales strategy, leading a team, and developing strategic partnerships. The ideal candidate will have 5-10 years of experience in sales, excellent communication skills, and a track record of exceeding revenue targets. This role offers a hybrid working model, allowing for both office and remote work.

Benefits

Birthday day off

Flexible working and hybrid model

Enhanced family pay

Cycle to work scheme

Interest free travel loans

Free online academy for professional development

Performance coach services

Employee assistance programme

24/7 access to virtual GP service

Long service awards

Pension with salary sacrifice

Life cover

Group income protection

Fully stocked beer and wine fridge

Regular company socials

Qualifications

• 5-10 years of experience in B2B sales management, preferably in events or related industries.
• Ability to lead sales teams while managing personal targets.
• Proven track record of exceeding revenue targets.

Responsibilities

• Own sales strategy and delivery for the Process Portfolio.
• Lead and coach the sales team in a data-driven manner.
• Drive new business and build long-term partnerships.

Skills

B2B sales management experience

Leadership and management

New business development

Account management

Excellent communication skills

Analytical skills

Fluency in English

Job description

Head of Sales – Process Portfolio (ChemUK, StocExpo & Lab Innovations)

Location: Twickenham, London. Hybrid - 3 days office-based, 2 days WFH

Reports to: Head of Cluster – Process Portfolio

The opportunity

Join our Process Portfolio as Head of Sales and lead the commercial growth of three market‑leading B2B event brands: ChemUK, StocExpo and Lab Innovations. These events bring together key players shaping the chemical, storage/terminal and laboratory sectors – from manufacturers and service providers to innovators, regulators and industry influencers.

We are seeking a senior, hands‑on commercial leader who combines strategic thinking with day‑to‑day selling. This player‑manager role involves leading a team of around eight sales professionals and carrying your own individual sales target focused on strategic accounts and high‑value opportunities.

As Head of Sales, you will:

• Own the sales strategy and delivery for the Process Portfolio, from targets and pricing to rebooking and key account development.
• Lead and coach the sales team using a consultative, data‑driven approach.
• Drive new business, rebooking and sponsorship/digital revenue, building multi‑year, multi‑event partnerships.
• Act as a visible brand ambassador for ChemUK, StocExpo and Lab Innovations with senior decision‑makers and industry bodies in the UK and internationally.

To be successful, you should have:

• At least 5–10 years of B2B sales management experience, ideally in events, media or adjacent industries (chemicals, process, storage, logistics, laboratory, industrial technology).
• Proven ability to lead sales teams while managing your own target (player–manager).
• Track record of exceeding revenue targets in a complex, multi‑product/event environment.
• Strong new business development, account management and key account experience, including face‑to‑face selling and outbound calling.
• Strategic and tactical thinking, translating portfolio objectives into clear sales plans.
• Excellent communication, presentation and negotiation skills for engaging senior decision‑makers.
• Analytical, data‑driven approach to territory planning, sector coverage and pipeline management.
• Comfort with international travel.
• Fluency in English; additional languages are a plus.
• Alignment with Easyfairs’ values and interest in the sectors served by ChemUK, StocExpo and Lab Innovations.

Key responsibilities:

• Lead portfolio sales, owning revenue targets (stand sales, sponsorship, digital) and your own individual target.
• Set sales plans, critical paths, and implement rebooking strategy.
• Personally manage strategic/high‑potential accounts, prospect, pitch and negotiate.
• Attend competitor events, client visits and industry gatherings.
• Lead, coach and motivate a team of ~eight salespeople, setting KPIs and providing ongoing training.
• Analyse sectors, identify opportunities and guide portfolio growth with marketing and event teams.
• Build long‑term relationships with key exhibitors, sponsors, associations and partners, developing multi‑year, multi‑event partnerships.
• Ensure diligent CRM use, maintain robust pipelines and optimise sales processes through data‑driven decisions.

Success in this role:

• Exceeding revenue targets and improving yield across events.
• High rebooking rates and growth in sponsorship/extra revenue.
• Motivated, high‑performing sales team achieving KPIs.
• Sector expansion with new segments and country pavilions.
• Strong long‑term key account relationships and multi‑year partnerships.

Who are we?

Easyfairs is a pan‑European event company. We organise and host more than 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all‑in formulas, advanced technology and a customer‑centric approach. The Easyfairs Group employs over 800 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” seven years running (2019‑25). The company is ranked 11th in the list of the world’s leading exhibition companies. We are also a proud "Sunday Times Best Place to Work 2025"!

Benefits

• 🎂 Birthday day off
• 🏡 Flexible working as well as hybrid working
• 👶 Enhanced family pay (maternity & paternity)
• 🚲 Cycle to work scheme
• 🚂 Interest free travel loans
• 📚 Free online academy to focus on professional development and upskilling
• 🧠 Specialist external performance coach services available to all employees
• 🤝 Employee assistance programme
• 👩⚕️ 24/7 access to our virtual GP service
• 🏆 Long service awards
• 💰 Pension as well as offering salary sacrifice
• 👪 Life cover
• 🔒 Group income protection
• 🍾 Fully stocked beer & wine fridge in the office
• 🎉 Regular company socials organised throughout the year

We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.