Head of UK&I

Frontier Developments plc; Greater London; Hybrid; GBP 90,000 - GBP 120,000; Full time

Job summary

A leading SaaS provider is seeking a Head of UK&I to accelerate revenue growth and oversee the UK&I operations. The role involves managing a high-performing sales team and collaborating with customer success to ensure seamless client onboarding and satisfaction. Candidates must have a strong background in sales within the SaaS sector, with proven experience in driving performance and achieving sales targets. This is a hybrid role based in London, United Kingdom, offering competitive compensation and career development opportunities.

Benefits

Career development opportunities

Wellbeing Days off each month

Hybrid work setup

Qualifications

• Minimum 5 years in a key sales or customer-facing role within a growing SaaS company.
• Experience managing high performing sales teams.
• Proven history of achieving new business sales targets.

Responsibilities

• Drive ARR growth and sales performance in the UK&I market.
• Oversee local commercial operations, including budget management.
• Ensure exceptional onboarding, training and support for clients.

Skills

Leadership and management skills

Excellent communication

Relationship building

Strategic thinking

Financial acumen

Education

Tertiary qualification in Business or related field

Job description

Overview

Silverfin is a cutting-edge cloud software solution built by accountants, for accountants. Founded in 2013, Silverfin solves manual, error-prone processes in analysing financial data and compliance. It is a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work. Our mission is to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance. In 2023, Silverfin became part of the Visma Group. Today, Silverfin is trusted by over 1000+ firms across 19 countries, including all of the Big 4 and networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore. Headquartered in Ghent with offices in London, Luxembourg, Gouda, and Mont-Saint-Guibert, we’re a team of over 200 people with a diverse remote engineering team across multiple time zones.

How would you support our success? The Head of UK&I holds overall accountability for revenue, growth and performance of the UK&I business unit and leads the team in the market. You will own and accelerate the achievement of company goals based on localised strategies and ensure effective implementation of specific go-to-market plans. You are a Senior Manager with direct reports in Sales and Customer Success, and you will collaborate with Marketing and Product Management to deliver outcomes for your BU.

Internally this role works with: The GM International and the Head of Operations; The UK&I FoH team members across Sales and Cx; Other business unit leaders; Marketing and Product Management. Externally the role works with customers and prospects, industry associations, other SaaS ecosystem partners, and commercial organisations to operate locally.

This is a unique role requiring strategic thinking, innovation, experimentation and the ability to see the bigger picture while balancing detailed execution. A customer-first approach and driving growth are essential. This is a commercial role with hands-on support for the sales team while retaining oversight of broader general management responsibilities. The Head of UK&I is responsible for the Silverfin business outcomes in the UK&I, including ARR growth, people management, customer engagement and overall UK strategy in a global context.

Responsibilities

• You will drive ARR growth and sales performance for the UK&I market, focusing on right target segments and buyer personas to attract progressive accountants who can transform their performance with Silverfin. We emphasise authenticity and use ABM, content and product marketing to educate, inspire and convert ideal customers.
• As a sales leader, you will grow and guide a high-performing team in a competitive, challenger environment. You will confidently advocate for Silverfin, including leading product demonstrations where appropriate.
• Working closely with the Customer Success Team, you will ensure exceptional onboarding, training and support, deliver premium experiences for high-value clients, and proactively manage churn and commercial compliance. You will nurture key customer relationships and champion the customer voice internally to boost value and pNPS.
• You will lead the achievement of acquisition, retention and expansion targets, collaborate with the GM International and senior leaders to craft and execute the UK Annual “Plan to Win”, track progress and address shortfalls with agility.
• Beyond sales, you will oversee local commercial operations, including budget and P&L management, financial approvals, escalation handling, and people and culture initiatives, supporting training, wellbeing and social responsibility efforts.
• Seek out new opportunities, adapt the business model to local needs, and embrace a learning, agile mindset, supported by coaching and collaboration across the global Silverfin organisation.
• Be an active member of the International leadership team and contribute to clear goals and OKRs.
• Build and maintain strong relationships with customers, partners and stakeholders.
• Lead and manage the sales team, coaching on sales approach, aligning with goals and targets, and contributing with a player/coach mindset.

What would success look like?

• Successful GTM plan creation and commercial execution in the UK&I with clear ownership of numbers.
• Target market segmentation and PMF alignment between the UK FoH team and product/marketing teams, aiming for new customer growth, pNPS improvements and Rule of 40 targets.
• Strong product knowledge of the Silverfin value proposition.
• Clear marketing plans for the UK&I market with ABM and inbound content, web/SEO optimisation; outbound activities supporting long buying cycles.
• Optimised sales funnel and performance; a team that closes quality opportunities and meets targets.
• Expansion targets with existing customers and strong partnering with key customers on their Silverfin growth journey.
• Cx focused on 100% customer delight and referenceability; pNPS improvements, strong CSAT, optimised onboarding and efficient time-to-value.
• Accountable execution with clear goals, metrics and reporting; visible performance and continuous improvement.
• Online and in-person presence, credibility, energy and values alignment internally and externally.
• Lead the UK office culture, with travel to other offices/customers as needed.
• Adopt a “test and learn” approach to new ideas, balancing change with execution.
• Day-to-day operations run smoothly, meeting all legal, commercial and health & safety obligations.
• Broad awareness of UK goals and the people and processes involved across the business.
• Be seen as an accountable, authentic, focused regional leader, proud of the team’s achievements.
• Encourage learning, take manageable risks, and participate in personal development opportunities; voices are valued in discussions and planning.
• Focus on key metrics to drive performance; performance is acknowledged and service delivery is reliable to meet stakeholder expectations; you will report on and understand key business metrics and set team goals.

Experience and Qualifications

• 5+ years managing a key sales and/or customer-facing services function in a growing SaaS software or product business, or 5+ years establishing a local operation for a global entity
• A tertiary qualification in Business or a related field
• Experience implementing a high-value (lower volume) sales motion and using tools, people and processes to improve sales funnel metrics
• Proven history in leading others to achieve new business sales targets
• Experience participating in an internationally distributed senior leadership team
• Solid experience in hiring, onboarding and coaching sales professionals, preferably in SaaS
• Successful experience within the SaaS industry and appreciation for its dynamic and accountable nature
• Experience in the UK Accounting Industry is desirable
• Experience managing high performing teams and developing and executing growth strategies

Skills and knowledge

• Strong leadership and management skills
• Excellent communication and interpersonal skills
• Proven ability to build and maintain strong relationships with customers, partners, and stakeholders
• Ability to contribute to and support the closing of sales opportunities
• Broad understanding of CX best practices to coach a CX leader
• Strong understanding of key/strategic account management
• Strategic thinker with ability to analyse market trends and competitor activity
• Strong financial acumen and experience managing budgets
• An AI evangelist who drives efficiency through latest tools and technology while leading others

Attitude and personality-related traits

• High energy, strong work ethic and disciplined execution; willing to do whatever it takes to deliver results
• Entrepreneurial mindset with focus on growth and innovation
• Collaborative and team-oriented
• Results-driven with accountability
• Natural positivity, approachable, with high personal energy
• Flexible and adaptable in a fast-paced environment

We Care For You

• Be part of something bigger – Join a growing SaaS company now part of Visma, Europe’s leader in mission-critical cloud software.
• A connected team – Regular team activities, retreats and offsites to keep our culture thriving.
• Grow with us – Career development opportunities and a personal training allowance.
• Time to recharge – Company-wide Wellbeing Days off each month.
• Fair compensation – Competitive rewards package with role-tailored benefits.
• Flexibility with connection – Hybrid setup with at least two days in the office; offices in Belgium (Ghent), the UK (London), the Netherlands (Gouda), and Luxembourg.

How we work

At Silverfin, we are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. We are committed to elevating talent by creating an environment where everyone can thrive.

We have a culture built on values:

Who we are – Authentically human

How we think – With a growth mindset

How we act – Bravely, side by side

How we win – By doing what we love

We continually move forward through learning and development. This openness creates opportunities for growth within Silverfin and across teams. Your voice is valued and can contribute to our business goals.