Senior Sales Development Representative

AnaVation LLC; Greater London; On-site; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading compliance solutions company is seeking a Senior Sales Development Representative to generate high-quality discovery meetings in the UK and EMEA. You will engage senior compliance stakeholders, book meetings for the sales team, and maintain CRM hygiene. The ideal candidate will have 2-4 years of experience in B2B SaaS sales, excellent communication skills, and a data-driven mindset. This role requires autonomy, integrity, and the ability to prioritize high-impact work without close supervision.

Qualifications

• Experience selling B2B software into mid-market or enterprise organizations.
• Familiarity with CRM systems, ideally Salesforce.
• Ability to support UK and EMEA time zones.

Responsibilities

• Own outbound and inbound prospecting for UK and EMEA accounts.
• Book qualified discovery meetings for Senior Sales Executives.
• Engage senior compliance stakeholders.

Skills

Proven experience as an SDR or BDR in B2B SaaS

Strong outbound prospecting capability

High level of written and verbal communication skills

Data-driven mindset

Strong call discipline

Self-directed and accountable

Education

2 to 4+ years of experience in Sales Development

Tools

Salesforce

Gong

Apollo

SalesNav

Job description

Role

Senior Sales Development Representative is responsible for generating high-quality discovery meetings and early-stage pipeline for the global sales organisation, with primary focus on the UK & EMEA. This role sits at the front of the revenue engine and owns the identification, engagement, and qualification of compliance leaders at regulated financial institutions.

This is not a junior execution role. The Senior SDR is expected to operate with autonomy, strong commercial judgment, and understanding of regulatory compliance challenges. You will be involved in targeted outbound motions, convert inbound demand efficiently, and act as a trusted first point of contact for senior compliance stakeholders. You will also contribute to improving team performance through feedback, best-practices sharing, and informal coaching.

Responsibilities

• Own outbound and inbound prospecting for assigned UK and EMEA accounts, with a focus on regulated financial institutions
• Book qualified discovery meetings for Senior Sales Executives that convert into solution validation and pipeline
• Engage senior compliance stakeholders including Heads of Compliance, Trade Surveillance Officers, Employee Compliance Managers, and Regulatory Leads
• Run personalised, compliant outreach across email, phone, LinkedIn, and other approved channels
• Qualify prospects using clear criteria around regulatory pressure, operational risk, audit exposure, and buying intent
• Articulate StarCompliance’s value across employee conduct, trade surveillance, MNPI management, whistleblowing, and accountability regimes
• Maintain accurate and disciplined CRM hygiene in Salesforce, including activity logging, qualification notes, and next steps
• Meet or exceed monthly targets for discovery meetings, solution validations influenced, and pipeline contribution
• Partner closely with Senior Sales Executives to ensure clean handoffs and strong meeting quality
• Provide feedback on messaging, objections, and market signals to Sales, Marketing, and Product
• Act as a role model for best practice SDR execution and support onboarding or coaching of newer SDRs when required

Skills & Experience

• Proven experience as an SDR or BDR in B2B SaaS, ideally selling into financial services, risk, compliance, or regtech
• Strong outbound prospecting capability with evidence of consistent meeting and pipeline creation
• Comfortable engaging senior, risk-aware buyers and holding structured business conversations
• High level of written and verbal communication skills, particularly in concise, professional outreach
• Strong call discipline with confident opening statements, objection handling, and qualification
• Data-driven mindset with comfort using metrics to improve performance
• Experience working closely with SSE’s and operating within a structured sales process
• Self-directed, accountable, and able to prioritise high-impact work without close supervision

Minimum Qualifications

• 2 to 4+ years of experience in Sales Development or a related commercial role
• Experience selling B2B software into mid-market or enterprise organisations
• Familiarity with CRM systems, ideally; Salesforce, Gong, Apollo, SalesNav
• Based in the UK with the ability to support UK and EMEA time zones
• Demonstrated track record of meeting or exceeding targets

Integrity and Ethics

• All Star Compliance employees are expected to commit to a high standard of personal integrity and carry out their responsibilities in an ethical manner