Digital Sales Agent

Saxton Ltd; United Kingdom; On-site; GBP 26,000 - GBP 45,000; Full time

Job summary

A leading automotive dealership in the United Kingdom is seeking a motivated Digital Agent to enhance showroom traffic by converting digital enquiries. This role requires exceptional communication skills and offers a competitive basic salary of £26,000 with on-target earnings exceeding £45,000. The ideal candidate will thrive in a team-oriented environment, showing a strong passion for vehicles and exemplary customer service skills. Join us to develop your career within a supportive and dynamic workplace.

Benefits

Company pension

Bonus scheme

Training and development opportunities

State-of-the-art showroom

Qualifications

• Experience in a customer-facing or enquiry-handling role, ideally in the automotive industry.
• Ability to work in a fast-paced environment.
• Full, clean UK driving licence required.

Responsibilities

• Convert digital enquiries into high-quality showroom appointments.
• Manage customer interactions across multiple platforms.
• Qualify customer needs and create excitement around vehicles.

Skills

First-class communication skills

Strong IT & digital skills

Focus & attention to detail

Value-building mindset

Sales & influencing skills

Customer service skills

Job description

Why Join Saxtons?

We are offering an exciting and highly rewarding opportunity for a Digital Agent to join our well-established and high-performing team. This role comes with uncapped earning potential, excellent career development opportunities, and a supportive environment where success is shared and encouraged.

As a Digital Agent, you’ll have a key role in converting online interest into showroom visits, ensuring potential buyers experience the luxury of our vehicles firsthand. With a strong emphasis on team collaboration and support, you’ll be part of an environment that fosters both personal and professional growth.

In many cases, you will be the first and most important impression of the business, representing our brand to a large volume of customers every day.

There is also an opportunity to gain up-close exposure to makes and models within the luxury and premium car sector.

Role Overview

Your primary responsibility as a Digital Agent is to generate showroom traffic by converting digital enquiries into confirmed showroom appointments. Acting as the first point of contact for customers across all digital platforms, your role is crucial in driving the success of the Sales team and ensuring each customer is well-informed and excited to visit our dealership.

Working closely with the Sales team, you’ll coordinate and book appointments, manage enquiries, process deposits, and ensure that potential customers feel valued and engaged. This is an exciting opportunity for those passionate about vehicles and delivering exceptional service in a high‑energy team environment.

Key Responsibilities

• Convert digital enquiries into high‑quality showroom appointments
• Manage customer interactions across multiple platforms simultaneously
• Qualify customer needs, build rapport, and create excitement around our vehicles and brand
• Maximise every opportunity by following up leads quickly and professionally
• Act as the primary funnel for the sales team, ensuring customers arrive informed, engaged, and ready to buy
• Maintain accurate records using CRM and other IT‑based systems
• Get involved with PX valuations and Finance quotes
• Take deposits and greet customers

Essential Skills & Attributes

• First‑class communication skills – confident, professional, and persuasive when communicating verbally and in writing (email, WhatsApp, telephone). Good response time is fundamental.
• Strong IT & digital skills – work across multiple systems and platforms daily with confidence in computers, CRM tools, and digital workflows.
• Focus & attention to detail – handle a high volume of customers with varying needs, remaining focused, attentive, and organised throughout the day.
• Value‑building mindset – create value in the experience, the brand, and the appointment to make customers want to visit.
• Sales & influencing skills – comfortable handling objections, negotiating effectively, understanding sales psychology, and building rapport with a wide range of customers.
• Customer service skills – aim to reach 5‑star ratings across all platforms consistently.

What We’re Looking For

• Previous experience in a customer‑facing or enquiry‑handling role, ideally within the automotive industry or an FCA‑regulated environment.
• Team player with strong communication and organisational skills.
• Ability to work in a fast‑paced, high‑pressure environment.
• Strong interest in vehicles, with a good understanding of car features, specifications, and the automotive industry.
• Excellent persuasive communication skills, both verbal and written.
• High attention to detail with experience in CRM systems and digital payment processing.
• Full, clean UK driving licence is required.

Company Culture & Engagement

At Saxtons we believe in team success. Our values of inclusion, accountability, and pride drive everything we do, fostering a workplace where every employee is encouraged to contribute. As part of a Best Place to Work in 2024, you’ll be joining a culture that promotes respect, diversity, and continuous improvement. We champion a collaborative environment where everyone works towards shared goals, ensuring personal and team growth.

What We Offer

• Basic Salary of £26,000
• On‑Target Earnings (OTE) of £45,000+
• Competitive Basic Salary
• State‑of‑the‑art, high‑tech showroom and digital platforms
• Training and development opportunities to boost your skills
• Clear career progression pathways
• Bonus scheme
• Company pension
• Refer a Friend scheme

How to Apply

If you’re ready to collaborate with a passionate team, help drive showroom traffic, and be a key player in an award‑winning environment, we invite you to apply today and join Saxtons!