SEO Site Manager

Frasers Group; United Kingdom; On-site; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading retail company in the United Kingdom is seeking an SEO Site Manager to lead SEO strategy and performance for their sports brands. The role involves managing a team of SEO Executives to enhance website performance and increase organic traffic. The ideal candidate should have hands-on SEO experience, a strong focus on technical aspects, and a genuine passion for online marketing. This position offers a dynamic working environment where innovation and creativity are encouraged, alongside a comprehensive benefits package.

Benefits

Free gym classes for employees

Discounted memberships to gyms

24-hour wellbeing helpline

Qualifications

• Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic.
• Strong understanding of web usability and site design.
• Ability to self-manage and keep track of multiple projects.

Responsibilities

• Own, drive and optimise SEO performance on Sports Direct.
• Work with the SEO Lead to develop the SEO strategy.
• Manage team of SEO Executives and monitor site KPIs.

Skills

Hands-on experience in an SEO-focused role

Strong focus on the technical aspects of SEO

Experience with keyword research and strategy

Excellent problem solving and analytical skills

Genuine passion for SEO and online marketing

Tools

Content management systems

SEO tools (Botify, Pi-datametrics)

Job description

Overview

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our vision – we are building the world’s most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles.

• Think without limits – Think fast, think fearlessly, and take the team with you
• Own it and back yourself – Own the basics, own your role and own the results
• Be relevant – Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

The SEO site manager is responsible for strategy, performance and execution of SEO for Frasers Group’s sports brands. Managing an SEO executive and reporting into the SEO Lead, with support from external partners (Botify, Pi-datametrics), you will be responsible for managing the website and increasing organic traffic and revenue by way of information architecture improvements, content management, and SEO techniques. You will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.

Key Responsibilities

• SEO performance – owning, driving and optimising performance on Sports Direct
• Delivering the SEO strategy – work with the SEO Lead to develop the site’s SEO roadmap and strategy
• Carry out keyword research and manage site technical issues to support the SEO roadmap
• Team management – line management of SEO Executives
• Reporting and KPIs – monitor and improve the site’s KPIs and revenue targets
• Insight and opportunity analysis – highlight opportunities and developments across the channel
• PR campaigns – work with the SEO Lead to deliver SEO link building campaigns
• Best practice – stay abreast of and contribute to wider industry developments
• Share initiatives, best practices and results

Qualifications

Skills and Experience Required:

• Hands-on experience in an SEO-focused role
• Strong focus on the technical aspects of SEO
• Working knowledge of link building using various techniques
• Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
• Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis
• Experienced in creating and presenting campaign reports including ROI and conversion rates
• Strong understanding of web usability and site design. A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics
• Research skills to identify, build, and prioritise essential keyword sets
• Excellent problem solving and analytical skills
• Ability to self-manage and keep track of multiple projects
• Genuine passion for SEO and online marketing
• Experience with content marketing and social campaigns

Key Behaviours

• Continuously and proactively improves the quality of service delivered
• Willingly takes the initiative and suggests new approaches
• Respects individuals’ views and positively contributes to a learning environment in which individuals are supported and encouraged to excel
• Provides vision and clear direction to inspire individuals and engages the team to deliver excellence
• An advanced understanding of SEO and Google’s ranking algorithm
• Competent implementing on-page and off-page SEO techniques
• Analytical and able to make data-driven decisions to prioritise projects and optimise content to improve KPIs
• Experienced using content management systems
• Strong written and communication skills
• Working under pressure and to tight deadlines

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

• Reward, Recognition and Opportunities
• Frasers Champion – Our employees are at the heart of our business and we ensure individuals are recognised every month for their hard work. Frasers Champion is a peer-nominated scheme where 8 winners will receive double their pay for a month when they have thought without limits, owned it or been relevant.
  subject to terms and conditions
• Retail Reconnect – In order to build the world’s most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
• Employee Welfare
• Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues’ physical, financial & mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice— all completely free.
• Retail Trust – We know that it’s not just about physical health; mental wellness is equally important, which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24-hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter— this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.