Director, Marketing, Naturium

e.l.f. Beauty, Inc.; City of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A global beauty company is looking for a Director of Marketing for Naturium based in London. This pivotal role involves brand development across the UK and Australia, developing localized strategies, managing marketing initiatives, and leading a marketing team. Candidates should have experience in the cosmetics industry and strong analytical skills. The company offers a hybrid work environment and attractive benefits tied to performance.

Benefits

Equity grants

Bonus plan tied to performance

Half-day Fridays year-round

Qualifications

• Experience in brand development in consumer goods or cosmetics.
• Ability to manage and lead a marketing team.
• Strong analytical skills with a focus on marketing metrics.

Responsibilities

• Develop and implement localized brand strategy.
• Manage local product launch and communication calendar.
• Execute go-to-market strategy in the UK & Australia.
• Create and execute marketing investment plans.
• Manage paid and earned media campaigns.
• Provide local market intelligence to global teams.

Skills

Localized brand strategy development

Go-to-market strategy execution

Investment management

Collaboration and teamwork

Market intelligence transmission

Job description

Join to apply for the Director, Marketing, Naturium role at E.L.F. BEAUTY

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty‑free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi‑brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high‑performance, biocompatible, clinically‑effective and accessible skincare.

In our Fiscal Year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5.

Title

Director Marketing, Naturium

Department

Marketing

Location

London

Reporting Relationship

CMO, Naturium

Culture and Compensation

• All employees are on the same bonus plan tied to our financial performance with 200% of target in each of the last three years.
• All employees receive equity at e.l.f., including a new‑hire grant and eligibility for an annual refresh grant.
• Hybrid work environment.
• Half‑day Fridays year‑round.

Role Overview

The Director of Marketing is a pivotal role within the Naturium global organization. This position is responsible for the full funnel of brand development in the UK & Australia, from building local national strategy, executing go‑to‑market plans, and developing best‑in‑industry trade marketing support. The leader must demonstrate key cultural practices of growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration, and must manage a brand manager with planned team growth.

Key Responsibilities

• Localized Brand Strategy: develop and implement localized brand strategy, drawing inspiration from global brand strategy.
• Marketing Calendar: develop and manage local product launch and communication calendar.
• UK & Australia Go‑to‑Market Execution: responsible for deployment and executional excellence of GTM strategy in the UK & Australia.
• Investment Management: responsible for creating and executing marketing investment plan from brand awareness campaigns to POS conversion initiatives.
• Earned and Paid Media: in collaboration with leads from global team, responsible for spend and agency partner management for all paid and earned media.
• Trade Marketing: responsible for deployment and executional excellence of GTM strategy in the UK & Australia.
• Market Intelligence: transmit local market intelligence to global teams to ensure global brand and product strategies support localized territories.
• Utilize artificial intelligence (AI) tools to support parts of the hiring process where appropriate.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.