Digital Platforms Activation Executive - Off Trade

Britvic; Hemel Hempstead; On-site; GBP 30,000 - 45,000; Full time

Job summary

A major beverage company in Hemel Hempstead is seeking a Digital Platforms Activation Executive. This role involves supporting the Brand Activation Manager in executing digital brand campaigns, managing agency relationships, and providing tools for sales teams. Ideal candidates will have experience in Shopper Marketing and a strong understanding of activation strategies. Join a diverse team committed to creating an inclusive environment while driving innovative beverage campaigns.

Benefits

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Generous holiday including bank holidays

High street discounts

Qualifications

• Proven experience in Shopper Marketing or related creative roles.
• Strong knowledge of activation strategies at points of purchase.
• Exceptional organizational skills and attention to detail.

Responsibilities

• Create compelling brand kits for campaign execution.
• Manage relationships with external agencies.
• Support field sales teams with selling tools.
• Generate reports to evaluate campaign effectiveness.
• Build and plan for specific customer accounts.
• Assist in strategic meetings for key customers.
• Contribute to improving digital platform offerings.

Skills

Shopper Marketing experience

Point-of-purchase activation strategies

Organisational skills

Creative problem-solving

Strong communication skills

Job description

Digital Platforms Activation Executive - Off Trade

Job Title: Digital Platforms Activation Executive - Off Trade
Location: Hemel Hempstead - Breakspear Park
Job Length: Permanent
Working Hours: 37.5
Competitive Salary with extensive benefits:

Monthly product allowance – alcoholic & non‑alcoholic options available
Private Medical options
Life Assurance
Company bonus scheme
Access to 24/7 GP services
Enhanced pension contribution
Generous holiday (inc bank holidays)
Access to a range of high street discounts

Carlsberg Britvic is the largest multi‑beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

About the Role

This dynamic position supports the Brand Activation Manager in developing and executing effective brand campaign plans across our digital platforms. You'll play a crucial role in strengthening our digital proposition and activation campaigns while working alongside key customers to create win‑win scenarios that drive increased rate of sale and distribution of our brands.

Role Responsibilities

• Execute the campaign calendar by creating compelling brand kits that drive improved utilization, continuously developing content to maximise usage in outlets
• Manage external agency relationships to ensure effective delivery of world‑class work for the Digital Sales Platform team
• Provide day‑to‑day support for field sales teams, creating tools that enhance their ability to sell our platforms proposition
• Generate comprehensive campaign reporting and evaluations to measure effectiveness and identify opportunities
• Lead and own specific customer accounts, building and executing plans in collaboration with commercial teams
• Support the Brand Activation Manager in delivering exceptional plans for key customers, including attending strategic meetings
• Contribute to the continuous improvement and development of our digital platforms offering
• Foster positive relationships within the cross‑functional digital platforms team and wider Digital Commerce department

Experience and Key Attributes

• Previous experience in Shopper Marketing or creative roles
• Strong understanding of point‑of‑purchase activation strategies
• Exceptional organisational skills with meticulous attention to detail
• Demonstrated ability to work effectively under pressure and meet deadlines
• Collaborative mindset with a proactive, can‑do attitude
• Creative problem‑solver who can contribute innovative ideas to campaign development
• Strong communication skills to effectively engage with internal teams and external partners

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences – including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

Application Process:
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.

We look forward to receiving your application.