Digital Planning Manager

Publicis Groupe UK; City of London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading marketing agency in London is seeking a strategic individual to support their Paid Digital team. The role involves managing client relationships and media planning across various channels. The ideal candidate will be experienced in digital marketing and ready to lead campaign initiatives while enhancing team dynamics. This position offers a blend of work-from-home flexibility and in-office collaboration.

Benefits

Pension

Life Assurance

Private Medical

Income Protection Plans

Flexible working

Birthday day off

Local discounts

Qualifications

• Experience in managing digital marketing campaigns.
• Strong understanding of media channels including Paid Search, Paid Social, and Programmatic.
• Ability to build and maintain client relationships.

Responsibilities

• Support the Paid Digital Director in delivering media plans.
• Manage daily client communications and project updates.
• Line manage one Paid Digital Executive.

Skills

Client relationship management

Media planning

Digital strategy

Communication

Job description

Company Description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

The Regional Hubs deliver the Comms and Planning function within Team H&M. Split across London, New York and India, we service nine regions plus the Lifestyle BUs, and our core function is to deliver best in class cross-channel full-funnel media planning and immaculate client servicing.

In the London-based EMEA Hub, each sub-team (consisting of one Director, one Manager and one Executive) will lead two regions and/or Lifestyle BUs.

Channel scope:

• Paid Social: Meta, TikTok, Snapchat & Pinterest
• Programmatic: YouTube & Display (DV360)
• Paid Search: Google, Bing & Apple

Responsibilities

Client Responsibilities:

• Support your Paid Digital Director to deliver best in class RTBs, Media Plans and PCAs for H&M’s full-funnel ‘Big 4’ andhigh-impact ‘New Development’ campaigns
• Be the planning lead for H&M’s smaller ‘Prioritised’ branding campaigns
• Brief the Channel Specialist Teams to activate campaigns, and keep in close contact with them to understand how activityis performing once live
• Regularly liaise with the Channel Specialist Teams to ensure that you’re up-to-date with the status of your region/BU’salways-on Consideration and Conversion streams
• Support your Paid Digital Director to design bespoke T&L roadmaps for your region and/or BU
• Understand H&M’s Central Digital Strategy Framework and apply this to all strategic recommendations
• Understand the bespoke strategic needs of your region and/or BU to ensure that all recommendations ladder up to theirbusiness goals
• Understand the fundamentals across Paid Search, Paid Social and Programmatic to field basic questions and requests
• Build strong, trusted relationships with key day-to-day clients, and deliver immaculate client service
• Act as the go-to person for day-to-day client questions
• Support your Paid Digital Director and work with your Paid Digital Executive to ensure that all client calls are well prepared for

Team Responsibilities:

• Line manage one Paid Digital Executive
• Set clear progression plans for your direct report, and host regular 1:1 check-ins with them
• Embrace and drive positive culture within your tea

Additional Information

Zenith Internationalhas fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlanswe also offer;

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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