Digital Marketing Specialist

Hat Ltd; United Kingdom; On-site; GBP 25,000 - 29,000; Part time

Job summary

A leading multi-roaster coffee subscription firm located in the UK is looking for a results-driven Digital Marketing Specialist to enhance traffic and conversions on Shopify. This exciting role involves formulating digital marketing strategies, managing PPC and Google Analytics, and optimizing user experience. Ideal candidates will have extensive experience with SEO and social media advertising. This position can be tailored to part-time or full-time hours to suit the right individual.

Benefits

25 days holiday + bank holidays

Flexible working hours

Birthday day off

Up to 5 additional days for long service

Qualifications

• Proven success in converting Shopify functionalities into increased performance.
• Strong knowledge of SEO tools to drive organic traffic.
• Ability to oversee advertising campaigns across multiple platforms.

Responsibilities

• Create and manage an annual digital marketing plan.
• Optimize Shopify website for better user experience.
• Execute advanced SEO strategies to improve rankings.
• Manage and develop Google Shopping and PPC campaigns.

Skills

Shopify experience

SEO best practices

Google Analytics

Facebook Ads

PPC management

Tools

Google Ads

Adobe Creative Suite

Job description

Digital Marketing Specialist

Dog and Hat Coffee Box Ltd, Malton Enterprise Park, England.

Posted on 5 January 2026

Are you passionate about driving digital growth and optimising Shopify websites? Dog and Hat Coffee Box, a leading multi‑roaster coffee subscription service, is looking for a results‑driven Digital Marketing Specialist to join our small, friendly team. This is an exciting opportunity to be part of the UK coffee scene and help shape the next stage of our growth.

In this key role, you’ll focus on increasing targeted traffic, improving conversions, and delivering measurable results. If you’re self‑motivated, love hitting ambitious targets, and have a proven track record of Shopify optimisation, we’d love to hear from you.

About Dog and Hat Coffee Box

Dog and Hat (D&H) is a leading e‑commerce multi‑roaster coffee subscription service, offering a diverse range of high‑quality, great‑value coffees to customers across the UK and beyond. We work with hundreds of roasters and pride ourselves on quality, value, and a “keep it simple” approach.

2026 is a big year for us — with a brand refresh, an updated website, and a laser‑focused growth strategy — making it the perfect time to join the team.

What You’ll Do

• Create an annual digital marketing plan with the team, breaking it down into monthly and event‑specific goals.
• Take full ownership of Shopify website optimisation to improve user experience and conversion rates.
• Implement advanced SEO strategies (technical, on‑page, and off‑page) to grow organic traffic and improve rankings.
• Develop and manage Google Shopping campaigns to increase product visibility and sales.
• Run and optimise PPC campaigns, ensuring strong ROI and efficient budget management.
• Analyse and report on campaign performance using Google Analytics and other tools to uncover actionable insights.
• Create and manage Google and Facebook Ads to drive revenue and expand brand reach.
• Manage our AWIN influencer platform to support marketing campaigns.

Skills & Experience We’re Looking For

D&H do not need them all, but this is a desirable list:

• Proven Shopify experience with measurable success in improving performance and conversions.
• Strong knowledge of SEO best practices, trends, and tools, with a track record of driving organic growth.
• Experience managing Facebook Ads to build brand awareness and conversions.
• Proficiency in Google Analytics, Google Ads, and Shopify tools.
• Excellent organisational skills and the ability to manage multiple campaigns at once.
• A proactive, self‑starting, results‑driven mindset with the ability to work independently.
• Knowledge of Google Ads, PPC, and ROI optimisation (training can be provided).
• Design skills (Canva, Adobe Creative Suite, or similar) are desirable for creating engaging digital assets.

Working Hours & Location

This role can be full‑time or part‑time. Our current team works 9–3 to support childcare needs, and we’re happy to offer similar flexibility. Hours and pay can be tailored for the right individual.

• Office‑based role at Malton Enterprise Park.
• Own transport is essential. or bus route into Malton.

Benefits

• 25 days holiday + bank holidays.
• Freedom to grow and think, good ideas are welcome.
• Up to 5 additional days for long service (one per year).
• Birthday day off (we love cake though and will provide).
• 30‑minute lunch break.

Job Type: Part‑time or Full‑time | Salary: £25,000–£29,000 per year