Digital Marketing Leader

HOB Salons; City of London; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A leading UK salon brand is seeking a Digital Marketing Leader to elevate their online presence and drive innovative campaigns. Responsibilities include managing digital storytelling, optimizing performance, and collaborating on brand partnerships. The ideal candidate has over 3 years of digital marketing experience, strong leadership skills, and proficiency in tools such as Meta Suite and Google Analytics. This full-time role offers a salary between £45,000-£50,000 per annum and a performance bonus, with hybrid working arrangements.

Benefits

Autonomy in the role

Growth potential

Qualifications

• 3+ years in digital marketing, social or content roles, ideally in beauty/lifestyle/fashion.
• Proven success with multi-channel strategies and measurable results.
• Excellent writing and visual storytelling skills.
• Fluency in performance tools like Meta Suite, TikTok, Klaviyo, Shopify, Google Analytics.
• Strong leadership, organization, and stakeholder management.

Responsibilities

• Lead digital storytelling across various platforms.
• Create high-impact content with the creative team.
• Optimize performance using real-time data.
• Grow influencer relationships to boost reach.
• Own email marketing and leverage CRM for campaigns.
• Elevate company websites with SEO content.
• Collaborate on seasonal campaigns and partnerships.

Skills

Digital marketing experience

Content creation

Performance optimization

Influencer marketing

SEO skills

Tools

Meta Suite

TikTok

Klaviyo

Shopify

Google Analytics

HubSpot

Job description

Overview

Hybrid Role (Radlett HQ, HOB Academy Charring Cross and salon visits)

Full time, £45,000-£50,000 per annum depending on experience plus performance bonus

Lead the Digital Future of One of the UK’s Most Iconic Salon Brands

HOB Salons isn’t just a salon group- it’s a British Hairdressing powerhouse. With 42 years of industry leadership, 16 salon locations, a global Academy and multiple British Hairdressing Awards, we’ve set the standard that others follow.

We’re now looking for a bold, brilliant and data-savvy Digital Marketing Leader to take our digital channels to the next level. You’ll own the narrative, shape the strategy, and measure the impact-turning creative ideas into real-world results across campaigns, platforms and successful results.

Responsibilities

• Lead digital storytelling across Instagram, TikTok, LinkedIn, YouTube and more- for HOB Salons, HOB Academy, HOB Man, HOB Family and Akin Konizi
• Create high-impact content with our Social Media Assistant and in-house creative team
• Optimise performance using real-time data and deep insight
• Grow influencer relationships and UGC to boost reach and reputation
• Own Klaviyo-driven email marketing- and leverage HubSpot where relevant for CRM and campaign integrations
• Elevate hobsalons.com hobhomecare.com and the HOB Salons Booking app with SEO content and smart UX
• Collaborate across teams on seasonal campaigns, paid media and brand partnerships

Qualifications

• 3+ years in digital marketing, social or content roles (beauty/lifestyle/fashion a bonus)
• Proven success with multi-channel strategies and measurable results
• Excellent writing and visual storytelling skills
• Fluency in performance tools: Meta Suite, TikTok, Klaviyo, Shopify, Google Analytics- and bonus if you know your way around HubSpot
• Strong leadership, organisation and stakeholder management

What We Offer

• Join an award-winning brand shaping the future of hairdressing
• Lead marketing for one of the UK’s most innovative concepts- The Colour Club and the Blow Dry Club
• Collaborate with top creatives and drive impactful campaigns
• Make your mark in a role with real autonomy, visibility and growth potential

How to Apply

Email your CV and examples of your work to [e-mail]

We’re reviewing applications on a rolling basis- please don’t wait!