CRM Strategy Lead – Data-Driven Growth & Lifecycle

Medivet Group; Watford; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

An animal care company in Watford is seeking a Senior CRM & Client Data Manager to lead its CRM strategy and enhance customer experiences. The ideal candidate will possess significant experience in B2C CRM roles, expertise in Microsoft Dynamics and GA4, as well as a proven track record in improving customer engagement through data-driven strategies. This role involves managing a dynamic team and collaborating across various departments, ensuring effective customer journey management and data accuracy.

Qualifications

• Significant experience in a senior CRM or retention marketing role within a B2C environment.
• Proven skills in leading CRM programmes that enhance customer engagement.
• Hands-on experience with segmentation and reporting in Microsoft Dynamics CRM.

Responsibilities

• Lead CRM strategy across customer journeys and campaign activities.
• Develop lifecycle journeys to drive engagement and loyalty.
• Ensure accuracy and personalization of customer data for effective targeting.

Skills

CRM strategy development

Campaign management

Data analysis

Team leadership

Customer segmentation

Tools

Microsoft Dynamics CRM

GA4

Job description

An animal care company in Watford is seeking a Senior CRM & Client Data Manager to lead its CRM strategy and enhance customer experiences. The ideal candidate will possess significant experience in B2C CRM roles, expertise in Microsoft Dynamics and GA4, as well as a proven track record in improving customer engagement through data-driven strategies. This role involves managing a dynamic team and collaborating across various departments, ensuring effective customer journey management and data accuracy.